The main objective of the study was to understand image perception of the sample groups of 840 people towards Rajamangala University of Technology Phra Nakhon. The sample groups included the general public and high school students. The method for collecting data was the questionnaire survey. Rajamangala University of Technology Phra Nakhon is known among student and general public. Students knew it as a university while the general public knew it as a vocational college. Thirdly the outstanding perception of the institution among the students was in good academic level (mean=3.60). The highest perception score was about the schooling system (mean=3.60). The general public perceives more in details about its admission system (mean=3.52) and had good perception towards the institution’s good image (mean=3.52). Furthermore online media played a significant role in transferring information and creating the image of the institution among the sample group (mean =3.52 from student and 3.35 from general people). Fifth result gender did not play a significant role in perceiving the image of the institution. The last result was that gender played a statistically significant mark by .01 in media exposure among general public. In conclusion there is no distinctive difference between students and general public in having image perception towards Rajamangala University of Technology Phra Nakhon. However there is a statistical significance of .01 in exposure to online media both out of home media and personal media.

This research aims to survey about the opinion of the enterprises in Bangkok area that being effect on the image of the Rajamangala University of Technology Phra Nakhon by using Survey Research. The Questionnaire is used to collect data from a total of 400 samples that are the enterprises in Bangkok area by using Stratified Random Sampling. And statistics are used data analyses as Percentage Mean and Standard Diviation. The outcome is as : The result of this study shows that the opinion of the enterprises to the image of the Rajamangala University of Technology Phra Nakhon is positive that is mean at 3.19 the organization image is mean at 3.36 and the learning and teaching management is mean at 3.33. The opinion of the samples to the image of the Rajamangala University of Technology Phra nakhon are to be the reliable firm and famous university to have leadership. The graduated students can use and apply knowledge in their work. Next the university has many faculties and programs for studying which are consistent to the labor market needs. After that the university supports the students to do the good activities. Finally the news and information which shows on mass media is good.