จำนวน Repository ( 3 )

การศึกษาสภาพปัญหาด้านการเขียนภาษาอังกฤษของนักศึกษา สาขาวิชาภาษาอังกฤษธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การศึกษาสภาพปัญหาด้านการเขียนภาษาอังกฤษของนักศึกษา สาขาวิชาภาษาอังกฤษธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The purpose of this study is to study the statement of problems in English writing and its relevant factors. The population and sample are students in the faculty of Business Administration in Business English Program Rajamangala University of Technology Phra Nakhon. The samples were 116. The research methodology is suNey research which is mixed method using both qualitative and quantitative method. The research instrument is questionnaire in English writing problems. The analysis of data conducted both descriptive statistics which are frequency percentage average and standard deviation and inferential statistics which are student-t and F statistics to analyze pair statistical differentiation of Shaffe method and the analysis of correlation coefficient. The results of the study can be depicted as follow: the highest frequency of the sample are sophomore students the high school grade of 12 average GPA in the range of 2.50-3.50 having experience in a Language school. The descriptive statistics of the sample parents are self-employed average monthly income of 30000 baht. The results about English writing problems are: incentive to write English at a high level English writing problems of overall sample at a high level. Sort the problems as follows: sentence structure grammatical and the use of words. Factors related to the writing problems in English showed that gender and parents occupation are statistically significant at 0.05 in writing English. The motivation to write English is related to problems in writing English without statistical significance.

2566
การวิเคราะห์ความต้องการการใช้ภาษาอังกฤษเพื่อการสื่อสารของพนักงานแผนกต้อนรับส่วนหน้าของโรงแรม ในเขตจังหวัดนครราชสีมา
การวิเคราะห์ความต้องการการใช้ภาษาอังกฤษเพื่อการสื่อสารของพนักงานแผนกต้อนรับส่วนหน้าของโรงแรม ในเขตจังหวัดนครราชสีมา

The objective of the research is to identify the problems and needs in developing the English communication skills in the workplace of front office hotel staff in Nakhon Ratchasima province. The sample of the study are 420 front office hotel staff in management and operational level selected by using the area random sampling. The data collection approach employed in this study was mix method both questionnaire and interview. The collected data were then analyzed and compared by using frequency percentage mean and standard deviation. The findings were as follows: 1. Four English language skills (listening speaking reading and writing) are essential for all staff and listening is considered as the most important followed by speaking. 2. The main problems of using English in the workplace are writing and reading due to lack of confidence unfamiliarity with the grammatical structure and vocabulary. 3. All staff are desirable to develop English communication skills especially speaking and listening in different situation duties and responsibilities.

2565
The research and development of business news reading activities using reflective approach and group investigation for business administration undergraduates
The research and development of business news reading activities using reflective approach and group investigation for business administration undergraduates

The aims of this study were: (1) to develop an business news reading activity model using the reflective approach and group investigation and (2) to investigate the results by using the English business news reading activity model in business news reading achievement self-reflection of knowledge attitude and performance of learners and learners’ attitude towards the business news reading activity. The research procedure was comprised of 3 phases. In Phase 1 there was a creation and development of a new activity model which was verified by 3 experts. In Phase 2 the effectiveness of this activity model was developed by conducting the two-action researches. Moreover in the final phase this activity model was implemented with 36 staff members from private and public sectors that enrolled in this action seminar and the model effectiveness was evaluated against t-test. Different sample groups were utilized in each phase of this research : in Phase 2 the first action research was utilized by a sample group comprised of 40 second-year financial accounting undergraduates in the 1st Semester of Academic Year 2009 and the second action research was utilized by the sample group comprised of 36 first-year to third-year mixed-program undergraduates in the 2nd Semester of Academic Year 2009 ; and in the final phase the implementation and assessment of this activity model’s effectiveness was applied in which the sample group consisted of 36 staff members coming from the private and public sectors in Bangkok who enrolled in the English business news activity seminar. The research instruments were as follows : (1) the instruments for the study the creativity activity model were an activity-model’s quality evaluation and a Daily Business Vocabulary’s quality evaluation forms; (2) the instruments for the action researches were the learning achievement tests of the English business news reading the self-reflective learning checklist the learner’s behavior observation form and the attitude questionnaire; (3) the instruments for the activity model implementation and effectiveness assessment were the activity model the learning achievement tests of the English business news reading and the self-reflective learning checklist. The data were analyzed by means of percentage mean standard deviation and the t-test. The effectiveness of the activity model was assessed in terms of comparing the improvements of the mean scores of the students’ achievement in English business news reading comprehension. The findings of the study revealed that : (1) The English reading activity model using the reflective approach and group investigation developed by the researcher comprised 5 components which were as follows: Principles Objectives Content Learning-Teaching Procedures and Evaluation. The learning-teaching procedure synthesized from the study and used to teach reading in the English business news reading comprehension activity model using reflective approach and group investigation called (P) SPC2PAS model comprised 2 main stages and 7 sub-stages. Planning and SPC2PAS Model are as follows : S-Selecting the article/topic P-Planning and dividing labor C-Carrying out the study P-Preparing the public report P-Presenting the public report A-Authentic developmental evaluation and S-Self-reflection; (2) the development and assessment of the English business news reading comprehension activity model using reflective approach and group investigation revealed that: (2.1) The learners’ achievement of the first second and third action researches in the English reading comprehension was significantly increased at the statistical level of 0.05 which were the mean scores in the English reading comprehension of the mid-tests and post-tests which were significantly higher than those of the pre-tests at the statistical level of 0.05; (2.2) The learners’ spiral-learning development of the first second and third action researches using the activity model on self-reflection of knowledge attitude and practice reflected in the distribution of scores by percentage were in a range of good to very good level. In addition (2.3) three-group samples of all phases had a high to highest level-positive attitude towards the activity model using Reflective Approach and Group Investigation.

2555