This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.

Research packaging design for Thai dessert in the literature. The purpose is to study Thai dessert in the literature patterns and heritage conservation knowledge and Thai wisdom and packaging design for Thai dessert in the literature of 15 works contains SUNGKHAYA (Pandan custard) SALIM (Sweet noodles in coconut milk syrup) LUMJEAK (Roast pancake wrap candied coconut) MUSCAT LUDTI (Flat bread) KANOMJEEB (Shumai) KANOMTEIN (Stuffed dough pyramid) THONGYIB (Sweet egg floss) KANOMPING (Round cookie) RANGRAI (Dough press) THONGYOD (Gold egg yolks drops) JAMONGKUT (Sergeant crown) BUALOY (Dumplings in coconut cream) CHORMUANG (Purple bouquet cake) FOITHONG (Golden threads) shows the value of learning for youth through students in the department of economics. The samples were students of home economics department of food and nutrition and related or associated with a number of 100 people from Rajamangala University of Technology Phra Nakhon Rajamangala University of Technology Thunyaburi Rajamangala University of Technology Krungthep Suan Dusit University Suan Sunandha Rajabhat University Kasetsart University by random sampling. The tools used Research is satisfaction questionnaire. How to conduct research Step 1) study the documents and related research Step 2) Create a tool used in the research 3) design and tryout step 4) selection and design development 5) prototyping step 6) experiment and collect data step 7) analysis and conclusions and step 8) prepare and publish reports. The study concluded that Guidelines to Design Patterns Confectionery packaging design for Thai dessert in the literature ideas and inspiration from the boat and the water. The origins opus of King Rama II the element in the packaging design of the structure of the attenuation of shapes sampan boat vernacular graphic image shows a portrait painted stripes woven banana leaves and illustrations mimic the surface. Natural material The colors used are green banana leaf and water. Using the Thai styles character types and elegant personality Symmetrical layout and iteration. Usually detailed text accompany the show features culture personality symbolic name and motto in Thai and English and transliterated names and identities on the outside. The result of the study indicated that the target groups were high satisfaction and satisfy the packaging design at high level in every ways.