The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative and employs an in-depth data interview. In this research the interviewees are the top middle and operational management of Thairath Online Dailynews Online Thai Post Online and Manager Online who are responsible for organizing the news program for the public report. The finding revealed that in respect of the content management of mass media in fake news situations the mass media organization that plays a role in setting the news agenda should prudently verify the accuracy and completeness of the news content prior to reporting and take into account the role and duty of the news report. Regarding the news reporting the findings indicated that the mass media organization must strategically manage the organization to be related and compatible with the changing external environment both internal and external factors relating to the production of the mass media’s news programs to be used for analysis in order to ensure that the organization can manage and attract the attention. In addition the mass media must be cognizant of the effect they have on the way of life of society members by widening and narrowing the communication gap and by encouraging viewers to engage with the media rather than adopting and blindly trusting the substance of false news.

The research on opinions and demands of viewers digital TV via applications has objectives as follows 1. to study the opinions and needs of users who view digital TV via application; 2. to study the opinions and needs of the management from agencies organizations public sector private sector state enterprises and scholars involving in television media industry; 3. to establish guidelines for developing appropriate program format for digital TV application. The researcher used mixed research methodologies by combining two methodologies qualitative research and quantitative together. Both methodologies were used in conducting this research simultaneously in a single period. Data of both methodologies was collected and analyzed separately whereas the results were combined and interpreted. Then the results were discussed by comparing the similarity and difference of both methodologies. The qualitative research methods consisted of document review observation and in-depth interview. The quantitative research methods consisted of questionnaire from sample groups and statistical analysis. Research results revealed that according to opinions and demands of viewers digital TV via applications (most people downloaded digital TV viewing application on Android platform) the most watched channel is channel 8; on average they watched digital TV 5 days per week with minimum 3 hours of viewing time; the types of program that people watch regularly were dramas which they can watch offline afterwards. Overall the users had positive attitude towards their experience in using digital TV application with average score totalling 3.96. The factor that received the highest score was the convenience of using digital TV application which received average scores totalling 3.96 (agree). The second highest score which totalled 3.85 (agree) was usefulness. Usage protocol received 3.79 scores (agree) and service received 3.56 scores (agree). The most important factor according to the sample groups when choosing digital TV application was quality. Features format and structure were then considered respectively. As for the opinions of the management from agencies organizations public sector private sector state enterprises and scholars involving in television media industry they wished to see constant development in digital TV programs that would keep up with the ever changing technology as well as marketing factors relating to advertising incomes and other incomes.