The purpose of this research was to design and create fonts for Rajamangala University of Technology Phra Nakhon. Samples in this research were 50 staff of RMUTP and 50 outsiders or stakeholders - a total of 100 samples. Research methodology consisted of primary survey about attitude towards identity attitude analysis and conclusion design development and creation of font satisfactory test and evaluation of fonts eff iciency. Research tools were survey questionnaire satisfaction questionnaire and eff iciency evaluation form. Data were analyzed for using frequency percentage and standard deviation. Results showed that the identity of Rajamangala University of Technology Phra Nakhon was �Lotus which is a symbol f lower of the university that signif ies virtue gentleness and wisdom. Relation analysis of identity connects to the Kobayashi concept based on theories of personality in elegant ref ined graceful delicate fashionable and feminine. Thus font design for Rajamangala University of Technology Phra Nakhon was inspired from the blooming of lotus petals. Evaluation by font design experts was in very high level. The font was suitable for use in public relations and could communicate the universitys identity appropriately

This purposes of this study were to investigate the influence of color psychology on low vision people for the product design and to conclude color psychology applied for low vision people. It was found that color psychology could apply for male and female at the same level. Based on the findings red was considered the color of danger and power. Yellow was seen as joy warmth and light. Yellow-green symbolized the color of coolness calmness tranquil joy merriness and delight. Green was safety relaxation and activeness. Blue-green implied stability prosperity wealth and authority. Blue-violet connoted excitement charm and neatness. Red-violet was described as freshness joy and happiness. White represented concentration and happiness. Black was the color of tediousness mystery secret mournfulness and sometimes taciturnity. Grey was used as a symbol of old age and weakness.