The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..

The objective of this research is to study and find the relationship between Role Perception of conservation Fruits and Vegetable Carving with individual variables including gender educational level and experiences of fruits and vegetable carving Contributing factor including knowledge of fruit and vegetable carving Opinion towards fruit and vegetable carving and participating in fruit and vegetable carvings conservation activities. The research sample were randomly selected 249 of Bachelors degree students of Home Economics Technology Faculty from Rajamangala University of Technology Phra Nakorn Rajamangala University of Technology Krungthep and Rajamangala University of Technology Thanyaburi. The research methods were questionnaires and collected data were analyzed by using descriptive and inferential statistics. The study found that The Role Perception of conservation Fruits and Vegetable Carving is at high level The opinion towards fruit and vegetable carving and participating in fruit and vegetable carvings conservation activities is in relation to The Role Perception of conservation Fruits and Vegetable Carving The Statistically significant were at a level of 0.05. The knowledge of fruit and vegetable carving was not related to The Role Perception of conservation Fruits and Vegetable Carving.

The purpose of this research was to design and carved soap products for gift and souvenirs and to study the opinions on the product design from carved soap products as gift souvenirs. The tool was questionnaire as the collect data from 7 experts and 100 samples. The data were analyzed by frequency percentage and mean in the form of tables and description as follow: 1. Most experts commented that should develop the product design from carved soap to difference from another one in the market. In addition the problem of creating product design from carved soap should be explain how to use chemicals to help maintaining. Then developmental guidelines should provide a number of useful uses and show polyester resurfacing on carved soap it is suitable because of keeping them were not broken. Moreover the polyester resin coating is too thick it was effect pattern craving more clearly Finally they chose the second sketching ideas because the product can hang on the wall and put in the table. It is quite look natural. 2. The samples opinions on the products of carved soap as a gift found that the design at the high level the average was at 4 . 1 5 . The overall aesthetic was at the highest level at 4.23 in terms of value and utility. The overall score was at 4.23.

The purposes of this research were to study and survey the relationship between personal factor and supportive factor and the demand of entrepreneurs in home economics students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakorn. By giving questionnaires and quizzes to 180 of Home Economics students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakorn. The result were found that the demand for entrepreneur in home economics students is at a high level The personal factor consisted of gender major of study and work experiences during the study period was not significantly related to the demand of entrepreneurs in home economics students. The supportive factor consisted of attitudes towards entrepreneurs and the management of teaching and learning the correlation with the demand for entrepreneurs in home economics students at the 0.05 level. The knowledge about entrepreneurs was not significantly related to the demand of entrepreneurs in home economics students.