This research aims to study 1) personal characteristics that affect the purchasing behavior of consumers in convenience stores in Nong-Don District Saraburi province and 2) retail market factors that affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province. The sample group used in the research consisted of 400 people in Nong Don District Saraburi province. The instrument used for data collection was a questionnaire. The statistics used for data analysis were percentage mean standard deviation a statistical significance test with a value of 0.05. The results of the research are that 1) most of the sample groups were female aged 21-25 years with status occupation student a monthly income less than or equal to 10000 Baht and an education level below bachelors degree. 2) Furthermore factors influenced the purchasing behavior in convenience stores. Overall the average score was at the highest level. The process had the highest average score followed by the product and distribution physical characteristics personnel and marketing communications. The aspect with the least average score was the price. 3) Shopping behavior in convenience stores was analyzed by hypothesis testing. It was found that different sexes had different purchasing behavior in convenience stores in Nong-Don District Saraburi province. It was significantly different at the 0.05 level and age marital status occupation monthly income educational backgrounds. The different is consumers purchasing behavior in convenience stores in Nong-Don District Saraburi province were significantly different at the 0.05 level. Retail market factors like products price distribution marketing promotion personnel process and physical appearance affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province.

This research focuses on the raw-material management such as fuel of a case study company being a freight forwarder in Chonburi province. The objective is to determine the economic order quantity (EOQ) and the reorder point (ROP) that minimize the total cost of handling. Five forecasting techniques are investigated to predict the future demand and it was found that the time series decomposition was the most suitable method with the least error. At the result of demand forecasting the economic order quantity is 16308.89 liters per time the total cost of handling the fuel tank is 17287.43 baht and there are ordering around 19 times per year. In addition the sensitivity study on demand factors affecting the cost of fuel tank management are also considered in this paper. It was found that 21% of the increased fuel demand brings the total handling cost is 1728.74 baht or increasing 10%. Therefore ordering economically can reduce the total cost of 1295.97 baht or 6.85%. If the company brings the studied results to improve the ordering process it will be able to forecast the order quantity more appropriately and effectively.

The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

An investigation into the development of souvenir product prototype from Hmong embroidered fabrics to improve seniors quality of life in Kalayaniwattana District Chiang Mai Province.The aim of this study was to 1) develop a souvenir product prototype made from Hmong ethnic embroidered fabrics in Kalayaniwattana District Chiang Mai Province. 2) To develop innovative manufacturing processes to increase skills for the seniors to minimize the embroidery time. 3) To study the satisfaction towards the prototype of souvenir products from Hmong embroidered fabrics in Kalayani Wattana District Chiang Mai Province by using a sample of 200 tourists. The data collection tool was satisfaction questionnaire on the development of a prototype of a souvenir product from Hmong ethnic embroidered fabrics to improve the seniors quality of life in Kalayaniwattana District Chiang Mai Province on the aspect of its utility beauty manufacturing process and 3 souvenir product prototypes namely type 1 childrens cloth type 2 ladies robes and type 3 bags by using a random questionnaire. The data analysis generated from percentage statistics arithmetic mean and standard deviation. The study results based on the research objectives revealed the outcome as followed.l) To develop a prototype of a souvenir product from Hmong ethnic embroidered fabrics from sample group of 25 people the study found that the draft design that was satisfied as a souvenir prototype was group 1 childrens cloth. The most satisfied model was draft design 1.2 (= 4.36) group 2 shirts. The most satisfied womens group was draft design 2.1 (= 4.28). As for group 3 the bag which was assessed with highest satisfaction was draft design 3.1 (= 4.40). 2) To develop innovations in manufacturing process to enhance skills for seniors to reduce the embroidery duration it revealed that the star pattern was the simplest embroidery pattern reflecting Hmong identity through embroidered fabrics by application of antique tones together with the method of mixed silk embroidery with embroidering patch into round pieces to reduce the process and to facilitate fast embroidery process. 3) To study the satisfaction towards the prototype of souvenir products from Hmong ethnic embroidered fabrics part 1 the results of the general data study of the respondents found that most of the respondents were female accounted for 63.5 percent aged between 26-30 years representing 33.5 percent most of them were married 56% most of them graduated with a bachelors degree accounted for 60 percent most of them were employed as general staff accounted for 31 percent with monthly income at 15001-20000 baht representing 35.5% most of them domiciled in other provinces accounted for 55.5%. Part 2 information about the behavior of purchasing souvenirs found that most of the respondents already knew Kalayani Vadhana District Chiang Mai Province from social media channels (Social Network) accounted for 89 percent most of them had bought and used Hmong embroidered products 81.5 percent most of respondents would recommend other people to visit again at 100 percent most of the respondents perceived the souvenir prototypes were interesting 99 percent. Part 3 the satisfaction towards design and development of souvenir products prototypes made from Hmong embroidered fabrics found that the souvenir product prototypes that received the most satisfaction were type 3 bags (x-= 4.56 S.D. = 0.59.) in total aspects received the highest level of satisfaction followed by type 1 childrens cloth (x- = 4.52 S.D. = 0.55) with the highest level of satisfaction in all aspects and type 2 womens cloth (x-). = 4.45 S.D. = 0.65). Globally all aspects were satisfied at a high level.