จำนวน Repository ( 4 )

การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)
การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)

The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative and employs an in-depth data interview. In this research the interviewees are the top middle and operational management of Thairath Online Dailynews Online Thai Post Online and Manager Online who are responsible for organizing the news program for the public report. The finding revealed that in respect of the content management of mass media in fake news situations the mass media organization that plays a role in setting the news agenda should prudently verify the accuracy and completeness of the news content prior to reporting and take into account the role and duty of the news report. Regarding the news reporting the findings indicated that the mass media organization must strategically manage the organization to be related and compatible with the changing external environment both internal and external factors relating to the production of the mass media’s news programs to be used for analysis in order to ensure that the organization can manage and attract the attention. In addition the mass media must be cognizant of the effect they have on the way of life of society members by widening and narrowing the communication gap and by encouraging viewers to engage with the media rather than adopting and blindly trusting the substance of false news.

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ปัจจัยที่มีความสัมพันธ์กับการใช้สื่อสังคมออนไลน์ของผู้สูงอายุในเขตกรุงเทพมหานคร
ปัจจัยที่มีความสัมพันธ์กับการใช้สื่อสังคมออนไลน์ของผู้สูงอายุในเขตกรุงเทพมหานคร

The purposes of this research were 1) study the level of perceived usefulness perceived ease of use attitude towards social media and using social media of the elderly people in Bangkok 2) compare the use of social media for the elderly people classified by personal factors and 3) analyze the factors related to the use of social media for the elderly people in Bangkok. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 320 elderly people in Bangkok. Descriptive and inference statistics were used; arithmetic mean standard deviation t-test One-Way ANOVA and Pearson correlation coefficient. The results were found that the results were found that the level of perceived usefulness perceived ease of use in social media were at a medium level (𝑥𝑥̅= 3.48 𝑥𝑥̅= 2.95). The elderlys attitude towards social media and using social media were at a high level (𝑥𝑥̅= 3.65 𝑥𝑥̅= 3.54). The hypothesis test revealed that: 1) the differences of age educational level and average monthly income affect the social media use of the elderly people differently was significant. 2) The perceived usefulness perceived ease of use and attitude towards social media were significant positively related to using social media of the elderly people in Bangkok.

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ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล
ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล

The objective of the research was to study suitability of professional competences indicators for mass communication office in digital age. The data were collected by using questionnaires sampling from 600 samples who were mass communication officers and lectures in mass communication universities. Data analysis employed frequency percentage arithmetic mean □(-/×) standard deviation (S.D). The research results revealed that there were the mass communication officer professional competences were 44 indicators including 10 indicators of printed media competences 13 indicators of radio and television broadcasting media competences 10 indicators of film media competences and 11 indicators of digital media competences.

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Effect of Mass Media Exposure on Sexual Attitude of the Students in Bangkok Area.
Effect of Mass Media Exposure on Sexual Attitude of the Students in Bangkok Area.

The main purpose of the study was to investigate the relation between demographic characteristics mass media exposure knowledge and sexual attitude of the students in Bangkok area. Question aires were used to collect data from a total of 400 samples. The result of the study was as followed: 1. The mass media exposure differs significantly among the sample groups of different sex university and income. 2. The sexual knowledge differs significantly among the sample groups of different sex and university. 3. The sexual attitude differs significantly among the sample groups of different sex university and income. 4. Mass media exposure does not correlate with the sexual knowledge. 5. The sexual knowledge correlates with the sexual attitude.

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