Research on this It is a quasi-experimental research. The objectives 1) to study the current weaving patterns and techniques about product processing with the participation of communities in Nakhon Nayok and Chanthaburi 2) to extract fibers from reeds tree 3) to design weave patterns in reed fibers 4) to create new weaving patterns in reed fibers 5) to dye the reed fibers 6) to carry out weaving of fabrics according to different patterns 7) to create products from weaving patterns from reed fabrics for commercial purpose 8) to examine the performance of reed fabric and reed fiber processing products 9) to improve and develop the defect product processing in order to meet the standards and market demands. the research team began training to extract fibers from reed fibers designing on fabric product processing and reed fiber products processing with have an interview observe and create a research evaluation tool. The results were obtained for statistical and qualitative analysis and summarize the results of research. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by simple randomness. The study method used to collect data by constructing a satisfaction survey questionnaire The research found that people in two provinces the community of Bang Sa Kao Sub-district Laem Sing Chanthaburi and the community of Kaem Khong and Lam Bua Loi Sub-district Pak Phli Nakhon Nayok 1) can take a training weaving course from reed fibers in practice able to extract fibers from papyrus and designed more than 10 beautiful weaving patterns from reed fibers the satisfaction was at a high level. 2) the group of people was able to weave fabrics from reed fibers with the technique of using yarn from reed fibers as weft yarn and uses artificial fibers real silk and cotton as yarns will make the fabric not broken while weaving and having dense fabric with a high level of satisfaction 3) able to dye the reed fibers from natural materials such as indigo shellac jackfruit coconut shell etc. 4) can weave the fabric according to the pattern more than 15 beautifully designed weaves and 5) can be transformed into a beautiful reed fabric product such as the handbag womens bag in various forms to meet the needs of the community shoes and household appliances as well as bringing the results of product testing to develop to be even more standardized in order to develop and the branding design of the product in the future.

This research is a quasi-experimental research. The objectives 1) to study the product branding strategy branding products from the reed fiber in the market 2) to create and develop brands of reed fibers with participation of the communities of Nakhon Nayok and Chanthaburi 3) to promote the commercial reed-fiber product marketing plan with the participation of Nakhon Nayok and Chanthaburi 4) to create a website brand and marketing plan for commercial reed fabrics with participation of the communities in Nakhon Nayok and Chanthaburi 5) to assess the effectiveness of the website brand and marketing plan for commercial reed fabric products with participation of Nakhon Nayok and Chanthaburi 6) to try out the website brand and marketing plans for commercial reed fabrics with the participation of the communities of Nakhon Nayok and Chanthaburi 7) to create a website manual brand and commercial reed product marketing plan with participation of Nakhon Nayok and Chanthaburi. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by Purposive sampling. The study method used to collect data by constructing a satisfaction survey questionnaire Starting from cloth weaving a from reed fibers with processed into products that focus on the needs of the market from more than 15 reed fabrics woven and there are more than 15 various types of bags the products have been developed to meet the needs of people in Bang Sa Kao community Laem Sing Chanthaburi and the Kaem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok with the branding designs from standardized products to be effective and suitable for people in both community in the future. The research found the people in two provinces 1) can adopt the products that are developed to meet the standards and market demands and prepare to develop branding in the next occasion from Bang Sa Kao Laem Sing Chanthaburi and Khem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok 2) community can create a wide variety of beautiful bag products with training and developing in order to make products derived from reed fiber to be beautiful and meet the standards and market demands and being able to make a brand 3) the research team and villagers have taken part in marketing promotion by designing marketing plan and putting advertisements on the website for the promotion of products from reed fiber distribution and contact with the community’s products Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok. There are both languages for public relations; Thai and English that can be use more information on the website at any time that will be able to make a group of entrepreneurs or people interested in the product. To contact via website and phone contact with ease to inquire information of products from reed fibers quickly and easily 4) web site for promoting products from reed fiber distribution and contact with the community creating products reed fibers at Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok 5) There is a manual for using the marketing planning website advertising distribution the satisfaction of the training of the people in both communities was at a high level because it can be used for the real purposes.