In spite of the copyright law in Thailand where distributing or obtaining a copyrighted work without the permission of the copyright holder is against the law illegal streaming and downloading of music is dramatically increasing. This changing behaviour of consumers has an incredible impact on the music industry as a whole. Our paper analyses the influence of intellectual property infringement on Thailand’s music industry income. The research tools employed in this study are a questionnaire and an in-depth interview to enable analysis. We found that after the evolution of musical technology in the 1990s internet-based music consumption has become significantly more popular and increasingly consumers are streaming sharing and discovering digital music all across the globe including in Thailand. With this new development of digital music the dynamics of the music industry have been affected significantly both in terms of income and number of entrepreneurs. Multiple regression analysis results show that the amount of unauthorized downloading of copyrighted music has a negative effect on Thailand’s music industry income. In contrast the number of property disputes from illegal downloading of copyrighted music has a positive effect on this industry income. The results suggest that entrepreneurs should pay attention to warranty information on products and prices and security of financial transactions in order to encourage consumer authorized online purchasing. In addition law enforcement can help achieve the goal of decreasing online music piracy.

Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.