This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.

This research aims to study media exposure and knowledge seeking behavior of mass communication students in Bangkok included problem and obstruction in knowledge seeking. Methodology for the research was mixed method between the qualitative research and quantitative research by used depth interviews with 12 samples and survey research with 420 samples. The results can be concluded as follow: 1. Mass Communication students in Bangkok were social media exposed mostly for follow the news current situation and had conversation about news current situation mostly with friend. But they were trust mostly the information from television. Media exposure on Monday to Friday found that social media exposure was the mostly next were person media and website. On Saturday to Sunday found that social media exposure was the mostly next were television and movie. The least media exposure in everyday was newspaper. 2. Mass Communication students in Bangkok were knowledge seek from various media in the moderate level. They were seek from social media mostly next were electronics and website. How to knowledge seek by study were used tutorials mostly next were online activities and group activities. Problems and obstruction in knowledge seeking were key words data blocking data distortion data analysis and internet signal.

This research has the purpose to study main activity plan of governmental agency and study consistency between activity plans of governmental agency with long term higher education plan for 15 year no. 2 (2008-2022) as to study requirement of higher education students for participating in the activities. This research is a qualitative and quantitative research and triangulation using content analysis and server research for sample group in content analysis namely: main activity plan or public relations plan from governmental agency total 42 major projects. The sample group in this survey was such as publicists of governmental agency total 240 people as for presentation of descriptive research results. Questionnaire was used for analyzing by utilizing statistics for distributing frequency and finding percentage and mean. The conducting of test on research questions was made by using Chi-square: x2) reliability levels were determined at .05.