The objectives of this research were to 1) study attitudes and consumption behavior of clean food for health 2) compare personal factors with consumption behavior 3) compare personal factors with consumption attitudes and 4) study attitudes affecting consumption behavior. The sample group was the population of Bangkok Province. Used in the study: 740 people. The questionnaire was used as a research tool. The data were analyzed by frequency percentage mean standard deviation. T-value test Analysis of one-way ANOVA and multiple regression analysis. The research results were found that: attitudes towards the consumption of clean food for health during the Covid-19 epidemic situation was at a high level. Clean food for health consumption behavior during the Covid-19 epidemic situation was at a high level.Individual factors including gender education and status had different attitudes towards healthy food consumption. During the Covid-19 epidemic situation the difference was statistically significant at the .05 level Individual factors including gender education income occupation and status had different healthy clean food consumption behaviors during the Covid-19 epidemic with statistical significance at the .05 level. Attitudes had a statistically significant effect on healthy food consumption during the Covid-19 epidemic at .05 level.

This research aims to study the demographic characteristics affecting the decision-making of the working-age group in Ratchathewi District Bangkok Thailand to buy clean food and examine the marketing mix influencing their decision-making. The study population comprised 68635 people aged between 21 and 59 years in the group mentioned above. The sample consisted of 397 people. Descriptive statistics frequency percentage mean and standard deviation (SD) and inferential statistics i.e. independent samples t-test one-way ANOVA Pearson correlation coefficient analysis and multiple regression analysis were used to analyze the collected data. The research results illustrated that demographic factors like the different ages and educational backgrounds caused differences in the decision-making to buy clean food at a statistically significant level of 0.05. Moreover the marketing mix involving product price and promotion positively impacted the overall decision-making to buy clean food. It also positively affected the decision process of the need arousal or problem recognition (ND) information search (IS) evaluation of alternatives (EA) purchasing decision (PD) and post-purchase behavior (PB). Furthermore the place positively impacted the overall decision-making only in the PB process. Since the product price and promotion affected each aspect of the decisionmaking process (ND IS EA PD and PB) it was recommended that the clean food shops should pay more attention to these aspects

The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage mean and Chi-square. The studied results were found that majority of the samples group were male of 54 persons equal to 54% age between 26-35 years old equal to 29% educational level were bachelor degree equal to 75% had occupation as private business equal to 54% had monthly income between 10001-20000 bath equal to 40% had the Clean Food knowledge in the good level equal to 88.86% had the main goal of healthy food consumption equal to 58% The consumed were daily equal to 32% The average budget of 101-150 bath/time equal to 38% The reason for choosing healthy foods is good equal to 41% The most familiar advertising media were internet such as Facebook Line Intagram equal to 68% The most popular clean food food is Salad equal to 22%. The study result of the relationship between personal factors were found that age educational level occupation and monthy income had relations to the average budget The clean food knowledge had relations to the main goal of healthy food consumption relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.

The objects of this research were (1) to study the enterprenurial success in Clean Food Delivery Store in Bangkok (2) to study of individual factor and operation factor toward the success of Clean Food Delivery Store (3) for suggestion develop Clean Food Delivery Store. This research is servey research Tools of research is from population 158 data was collected by questionaires Statical Analize with percentage Mean Standard Deviation Mutiple Regression Analysis at the 0.05 level The result found mostly female age 30 – 40 years old their education was bachelor single income 30001 – 50000 bath Experience 1 – 2 year and knowledge from internet. The result operation factors is management marketing operation and technology and financial effect to success of Clean Food Delivery Store .

This Arts project have Purposes to design Packaging of Clean Food for Dealing and Delivery. By that designing was consists of The structure of the packaging The graphic of the packaging and the shelves showing for responding the selection to purchase or use of customers. 1. The packaging is unique and protecting the product inside is not causing damage. 2. The graphic on the packaging have the dominance and the beauty to attract consumers. The important thing was the packaging might increase the value for products also. 3. The shelves showing can Placement of product appropriate for the brandidentity. To help promote sales and create a good image for the product. The operation as the interviews and questionnaires formentrepreneurs of products / location and satisfaction assessment form had respondent with experts from 3 sides include information of designing of the structure the graphic and marketing/ shelves showing. By satisfaction assessment form will uses analyze data and average results. Percentage and presentation in table and descriptive writing.The research result was concluded that most of the Satisfaction Assessment Form of general peoples were women for the number of 80 persons at 80% that had the age range between 20-24 years at 35%. satisfaction assessment fom in the structure of the packaging was The total average were at 4.25 In the much criteria. satisfaction assessment form in the graphic on the packaging was the total average were at 5. In the Most criteria. satisfaction assessment form in marketing the shelves showing of products was the total average were at 4.08. In the much criteria.