1. To study the personal factors of Diploma students in Ubon Ratchathani Vocational College 2. To study the knowledge about healthy food consumption of Diploma students in Ubon Ratchathani Vocational College. To study the healthy food consumption of Diploma students in Ubon Ratchathani Vocational College 4. To study the relationship between personal factors and healthy food consumption of Diploma students in Ubon Ratchathani Vocational College 5.To study the relationship between knowledge about healthy food and healthy food consumption of Diploma students in Ubon Ratchathani Vocational College amount 313 students.The instrument used in the research is the questionnaire. The statistics used for data analysis is frequency percentage and chi-square values and sampling by method of landscape The results revealed that. 1) Most of the students are female aged between 18-20 years they are studying in the first year Department of Business Administration. They live in a dormitory Ubon Ratchathani Province they get money from their parents 51-100 baht and the index is in the normal range. 2) Most students have knowledge about healthy food. The index is in good. 3) The objective of consuming healthy food is for health. The types of health food that are most commonly consumed are fruits and fruit products. Frequency of consuming healthy food 3-4 times per week. The average cost of consuming healthy food is 51-100 baht per time and receiving health food news from YouTube. Where to buy healthy food is the fresh market / night market. The most popular healthy food items are fruit salads and soy milk. 4) The relationship between personal factors and healthy food that gender is correlated with the frequency of consumption of healthy food. Field of study housing characteristics and money received from parents per day correlated with the cost of consuming healthy food on average per time and the statistical significance is at the level of .05 5)The relationship between knowledge of healthy food and healthy food consumption found that there is a relationship between the frequency of healthy food and the cost of healthy food consumption per time and the statistical significance is at the level of .05

The purposes of this research is to study factors related to health food consumption behavior of undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1) to study the personal factors family factors and marketing mix factors of undergraduate students in Rajabhat University of Bangkok metropolis. 2) to study health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. 3) to study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were analyzed by frequency percentage mean standard deviation Chi-square and Pearson’s Praduct Correration Coefficient define the statistical significance level .05 Most of respondents were females age between 18-20 years old studying the first year of Food industry and service faculty of management science Most are residential style living houses for rent. Their monthly average incomes were in the range 3001-5000 Baht. Family factors most parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the range of 20001-30000 Baht and the number of family members is in the range of 4-5 people Marketing mix factors found that products based on healthy food labels identify the product date clear. Health food with quality certificates and standards according to the requirements of Ministry of public health and a health food-shaped luxury with the convenient packaging and consumption. Health food consumption behavior healthy food choices for side consider buying from “FDA” food cleanliness and neatness of the food packaging. To study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of Undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For personal factors their age and average income significantly related of health food consumption behavior. Form healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior the attitude to food health side. 3) A study of the father significantly related to health food consumption behaviorsided type of health food. 4) Dietary characteristics of the familysignificantly related to health food consumption behavior sided type of food for health: healthy food consumption patterns. Selection of food for health and food newsinformationawareness health. 5) The marketing mix collateral overview of health dietary patternhealthy food choices for sideshealthy food attitude towards the sideand cognitive health food news statistically significant at the .01

The objectives of this research are ; 1) to study the knowledge about healthy food;2) to study the attitude towards consumption of healthy food;3) to study the relationship between the individual of personal factor and health factor and 4) to study relationship between knowledge and attitude towards of healthy food of high school teacher at Nonthaburi that influence their behaviors. Questionnaires were used as a tool for collecting the data and the data was analyzed using percentage mean standard deviation t-test f-test and Pearson correlation (r) Most of the responders of this research are female. Age group is between 51-60 years old. Height group is between 151-160 centimeters. Weight group is between 51-60 kilograms. The majority of their salaries are between 28001-33000 Baht. The level of personal sickness is low. The level of understanding of how to consume healthy food is high. The attitude of consuming healthy food is high level. But the behavior of consuming healthy food is mostly at moderate level According to the study of relationship between the individual of personal factor and health care factor. The results are: there is relationship between sex and behavior of consuming healthy food statistically significant at the .05 level. Moreover the study of relationship between the knowledge and attitude of consuming healthy food of high school teacher that impact to their behavior show knowledge and attitude have relationship to behavior to consume healthy food statistically significant at the .05 level

The objectives of this research were to 1) study attitudes and consumption behavior of clean food for health 2) compare personal factors with consumption behavior 3) compare personal factors with consumption attitudes and 4) study attitudes affecting consumption behavior. The sample group was the population of Bangkok Province. Used in the study: 740 people. The questionnaire was used as a research tool. The data were analyzed by frequency percentage mean standard deviation. T-value test Analysis of one-way ANOVA and multiple regression analysis. The research results were found that: attitudes towards the consumption of clean food for health during the Covid-19 epidemic situation was at a high level. Clean food for health consumption behavior during the Covid-19 epidemic situation was at a high level.Individual factors including gender education and status had different attitudes towards healthy food consumption. During the Covid-19 epidemic situation the difference was statistically significant at the .05 level Individual factors including gender education income occupation and status had different healthy clean food consumption behaviors during the Covid-19 epidemic with statistical significance at the .05 level. Attitudes had a statistically significant effect on healthy food consumption during the Covid-19 epidemic at .05 level.

This research aims to study the demographic characteristics affecting the decision-making of the working-age group in Ratchathewi District Bangkok Thailand to buy clean food and examine the marketing mix influencing their decision-making. The study population comprised 68635 people aged between 21 and 59 years in the group mentioned above. The sample consisted of 397 people. Descriptive statistics frequency percentage mean and standard deviation (SD) and inferential statistics i.e. independent samples t-test one-way ANOVA Pearson correlation coefficient analysis and multiple regression analysis were used to analyze the collected data. The research results illustrated that demographic factors like the different ages and educational backgrounds caused differences in the decision-making to buy clean food at a statistically significant level of 0.05. Moreover the marketing mix involving product price and promotion positively impacted the overall decision-making to buy clean food. It also positively affected the decision process of the need arousal or problem recognition (ND) information search (IS) evaluation of alternatives (EA) purchasing decision (PD) and post-purchase behavior (PB). Furthermore the place positively impacted the overall decision-making only in the PB process. Since the product price and promotion affected each aspect of the decisionmaking process (ND IS EA PD and PB) it was recommended that the clean food shops should pay more attention to these aspects