จำนวน Repository ( 4 )

แนวทางจัดการศึกษาเชิงบูรณาการการเรียนรู้กับการทำงาน (WiL) สำหรับภาคอุตสาหกรรมการท่องเที่ยว
แนวทางจัดการศึกษาเชิงบูรณาการการเรียนรู้กับการทำงาน (WiL) สำหรับภาคอุตสาหกรรมการท่องเที่ยว

The purposes of this research were to study the education model and express the guidelines of education management of work-integrated learning (WiL) for tourism industry model. The research method was used by quantitative approach and qualitative approach by studying relevant approaches and theories including the synthesis of documents and researches. Data were collected by questionnaires in-depth interview and group discussion with target persons who are from academic institution business sectors and organization profession of tourism industry. The research findings showed as follows. First the highest level of learners’ work experience benefits and challenge of work-integrated learning (WiL) is to prepare the learners for work in the future. Secondly the key success factor of education management of work-integrated learning for tourism industry is to establish in education cooperation among academic institution business sectors and organization profession of tourism industry. In the part of the essence of educational cooperation is to develop the curriculum program together by providing the opportunity for learners to practice and work in business sectors in accordance with the authentic learning method and the authentic assessment as well. Moreover there should be sharing the experiential learning among instructors learners and experts from business sectors and organization profession of tourism industry to develop the appropriate and modern education management of work-integrated learning (WiL) for tourism industry model.

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คุณลักษณะที่พึงประสงค์ของบัณฑิตภาคอุตสาหกรรมการท่องเที่ยว
คุณลักษณะที่พึงประสงค์ของบัณฑิตภาคอุตสาหกรรมการท่องเที่ยว

This study focuses on the required characters of the graduates from travel Industry by studying the 3 main groups of personnel of travel industry personnel of hotel and directors of tourism offices at Tourism Authority of Thailand both domestic and international. The results from 426 samples are being analyzed by F-Test at significant level 0.05. The study shows that required characters depend on types of organization agree that developments in ethics life and careers are needed for the travel industry. The students in travel Industry. Moreover the instructors and lecturers should have real experience on the topics and should train the students to be more creative and ready for the self development. The teaching concepts should pay more attentions on quality with more field experience. T!le emphasis on service minded is also recommended.

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The cultural tourism management development : a case study of paying homage 9 temple
The cultural tourism management development : a case study of paying homage 9 temple

The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Buddhist tourism behaviors of Thai and Foreign travelers in Rattanakosin Island Bangkok. The sampling consists of 400 tourists the method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were Buddhism Tourists of Thai nationality rather than foreign nationalities female gender was in bigger number than male gender and most of them were Buddhist by religion. Age range was 25-34 years marital status was single highest education level was bachelor degree. As for profession employees in the private sector was the highest rate followed by government officials/government enterprises employees. The average monthly income was ranging from Baht 5001-15000. riends/colleagues were rated highest for the sources of data. Necessary tour data gathering was required only at the time to make tour plan. The most preferable location for relaxation was home. The most interested hobbies were watching TV/music listening /internet/computer. most respondents believed that preservation and education on national work of art was the necessary issue. The highest rate of spiritual religious practice taken by most tourists was paying respect to the monks and merit making at the temples. the highest rate of traveling mode was by bus. Most tourists had no previous experiences of Rattanakosin Island tourism. most were accompanied by friends/family members. One full day trip without overnight stay ranked highest level. Expenditure was less than Baht 1000 per each trip. the most favorite tourists attraction site was the Emerald Buddha temple. Main activity during the tour was admiration of beauty of architecture and unique work of art of the temple. the attitude of the tourists on the general environment of Rattanakosin Island was rated at very good level. the advantages and the consequences of the trip were ranging from relaxation and stress release mental health improvement mental serenity. the factors which influenced different tourism behaviors were categorized of following aspects 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken. Based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. trip duration based on nationality education level profession and income. 6. accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.

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