This research has the objectives for studying the information and communication technology (ICT) usage of university students and relationships between factors of information and communication technology (ICT) usage those affecting the digital university policy of Rajamangala University of Technology Phra Nakhon. Samples are students who are studying bachelor degree in 9 faculties at Rajamangala University of Technology Phra Nakhon and are systematically randomed from the population of 11899 at 95% confidential level with the sample size of 387 from the calculation. Questionnaires about the information and communication technology usage of the students related with the Digital University policy have been used in this research. Descriptive statistics used in this research are Frequency Percentage Means (𝑥𝑥̅) and Standard Deviations. Referential statistics used are t-test Independent and One-Way Analysis of Variance. The research found that different personal factors including genders ages classes and faculties did not vary the opinions of the students about their planned behaviors. Different personal factors including genders ages classes and faculties did not vary their opinions about the intention of information and communication technology usages. Different personal factors including genders ages classes and faculties did not vary their opinions about the information and communication technology usage behaviors. Different personal factors including genders ages classes and faculties did not vary their opinions about the Digital University policy. Opinions about the planned behaviors are positively related in low level to the opinions about the intention of information and communication technology usages statistically significant at the .01 level. Opinions about the intention of information and communication technology usages are positively related in moderate level to the opinions about the information and communication technology usage behaviors statistically significant at the .01 level. Finally opinions about the information and communication technology usage behaviors are positively related in low level to the opinions about the Digital University policy statistically significant at the .01 level.

Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.

Music Piracy Is A Ever-Changing Challenge – Thailand’s Music Market Continues To Be Distorted By Unfair Competition FromUnlicensed Services Which Affects Income Of Rights Owners. In Order To Find The Solution For Music Industry The Purpose Of This Research Is To Determine Integrated Marketing Communication In Campaign Affecting To Deter Unauthorized Buying Or Downloading Of Copyrighted Music. The Research Tool Employed In This Study Is A Questionnaire To Enable Statistical Analysis From The Desired Sample Of 410 Subjects Around Thailand And 60 Subjects Who Were Trained In This Programme Regarding Copy Right Music. The Results Show That Integrated Marketing Communication For Communications In Campaign To Deter Unauthorized Buying And Downloading Of Copyrighted Music Which Includes; Advertising Sale Promotion Public Relations And Direct Marketing Cannot Change Consumers’ Behaviour To Stop Music Piracy. However The Chi-Square Test Results Show That Consumers’ Decision With Regard To Deter Unauthorized Buying And Downloading Of Copyrighted Music Depends On Price Law Social Acceptance And Religion Belief With A Level Of Significance At 0.01. Hence We Can See That Thailand’s Music Industry Is A Business Whose Success Depends On These Factors. It Recommend That Government Policy Makers And Entrepreneurs Should Target Direct Strategies With A Greater Focus On The Role Of Them.

The purpose of this research is to study the Rajamangala University of Technology Phra Nakhon student activities information system usage and payoff if it meets the requirements of the university in order to keep track of the students extra curriculum activities and to study the user satisfaction usage and payoff of the system. 385 samples were systematically randomly selected among 10153 students studying in the undergraduate class year 1 to year 3 and the personnel working in all Faculties of the university at the 95% confidence level. The study found the following results: The majority of the respondents mainly were female 54.5 percent 96.4 percent were students studying in year 1 41.3 percent and from Business Administration Faculty 36.9 percent. Overall satisfaction toward the student activities information system was at a high level with an average of 3.66. Overall usage of the student activities information system was at a high level with an average of 3.74 and overall payoff of the student activities information system was at a high level with an average of 3.77. The hypothesis testing showed that different personal factors including gender occupation/status class and faculty did not varied the satisfaction toward the student activities information system statistically significant at the .05 level. Different personal factors including gender occupation/status class and faculty did not varied the usage of the student activities information system statistically significant at the .05 level. Different personal factors including gender occupation/status class and faculty did not varied the payoff of the student activities information system statistically significant at the .05 level. Satisfaction toward the student activities information system including system quality information quality and service quality is positively related to the usage of the student activities information system statistically significant at the .05 level and the student activities information system usage is positively related to the student activities information system payoff statistically significant at the .05 level.