The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

This research is An Influence Study of the Korean Fashion to Rajamangala University of Technology Phra Nakhon (RMUTP) Students. Its aim is to study Influence Study of the Korean Fashion to Rajamangala University of Technology Phra Nakhon Students. The sample is 9 students of RMUTP. Research methods by using a questionnaire to find out answers about their passion for fashion and Entertainment Korea. Then go in-depth interviews . The research is groups favorite Korea fashion and Korea entertainment of RMUTP divided into two groups by the groups favorite singer and their favorite TV series. Most of celebrities like the singer but the series has very little and some love along the way because the singer begin a dramatic series. Group favorite Korean singer mostly female singer and favorite bands include Big Bang Superjunior Shinee Ftisland Girl Generation Infinitie. 2NE1 F (X) Kara. Reason of the very favorite is looking bright loveliness second is great choreography choreography is a unique Third is the melodies melodies and the concert better than artists in Thailand. Korean news tracking and contact between Korea band fan club of RMUTP divided into two groups is using the information technology by instragram and facebook. Most are open to the same user group is a group of artists including web site belongs. Influenced the fashion of Korea to RMUTP most is music follow by a dress that represents their favorite groups like the shirt that represents their favorite artists. The collection of memorabilia relating to artists such as photos tickets. The dress has a little artist. A dress like a Korean is less. Because students have the opinion that they are more mature. But nfluential of hairstyles is most. Send to influence student favorite is committed Korean intentions Creative quality work and professionally.This is Send a good influence on students Rajamangala University of Technology Phra Nakhon.