จำนวน Repository ( 2 )
การออกแบบและพัฒนาระบบเครือข่ายออนไลน์ การให้บริการวิชาการระหว่างชุมชนกับคณะสถาปัตยกรรมศาสตร์และการออกแบบ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research is Design and Development of Online Network. Providing the Academic Community with the Faculty of Architecture and Design. Rajamangala University of Technology Phra Nakhon. The purpose is 1) To develop online network. Community-based academic service to the Faculty of Architecture and Design 2 ) To design the image of the website. Networking Community-based academic service to the Faculty of Architecture and Design 3 ) To test and evaluate online network performance. Community-based academic service to the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon The data was randomly sampling from 240 users and was analyzed by frequency average standardization and ranking.The research finds that the overall satisfaction toward the website development of the manager faculty were moderately at excellent level 4.58 and the standard deviation ofIt also found that the first satisfaction level toward website was in the content and graphic and overall satisfaction of specialist were moderately at good level 4.37 and the standard deviation of 0.69
ปัจจัยที่มีความสัมพันธ์กับการใช้กลยุทธ์ทางการตลาด ผ่านเครือข่ายออนไลน์ของผู้ประกอบการไทย กรณีศึกษา : ตลาดคอมพิวเตอร์และอินเทอร์เน็ต
The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.