The objectives of this research are: (1) to study the demographic factors that influence decision making in buying home appliances through the Shopee application of generation X (2) to study how the marketing mix such as product price place promotion influences the buying decision of home appliances through Shopee application of generation X. The 400 samples were drawn from 10 districts in Ratchaburi province using the convenient sampling method statistics analysis done under 95 percent confidence interval with significant level 0.05. The results show that: (1) demographic factors like gender age and income affected consumer buying. Education and occupation did not affect the consumers’ buying decisions. (2) Product price place promotion affected the buying decisions of home appliances through the Shopee application of generation X in Ratchaburi province. The Regression Analysis using R2 was applied to determine the relationship between marketing mix and problem recognition information findings alternative assessment consumer decision making and reaction after buying. The R2 are 0.62 0.53 0.59 0.58 and 0.62 respectively. The consumer problem recognition and response after buying are higher in the relationship of R2. In conclusion the consumer buying decisions of home appliances through the Shopee application are related to the marketing mix problem recognition and the reaction after buying.

The objectives of the research were: 1) to transfer technology of household products and souvenirs for increasing value of textile waste and 2) to evaluate the result of this technology transfer. The instruments to evaluate the opinions and the pre and post knowledge of the participants were created together with the follow-up survey. The data were analyzed by frequency percentage mean and standard deviation. The technology transfer was held during June 21st – 22nd 2014 to 30 participants obtained by accidental sampling. The participants applied to attend the technology transfer program at Baan Dong Dang fabric waste group Roi Et province. The transferred programs were box shoe hat and decorative flower making from textile waste. The selected programs were from the research study in 2013 entitled Increasing Value of Textile Waste by Making Household Products and Souvenirs. The study found that the result of this technology transfer was satisfied in the benefit of the program at the highest level (66.88%) and at high level (33.83%). The content management trainers and benefit of the programs were rated at the highest level of satisfaction (M = 4.59). The post-test revealed that the participants gained more knowledge at statistically significant level 0.05. The participants can make use of the programs 100 percent in applying the knowledge into new innovation creating career using the products in daily routine to save the daily expenses and transferring the knowledge to schools in the community

The objectives of the research were : firstly to increase value of textile waste for household products : one set made from rags and the other from rag’s thread and to make the first model of the household products and souvenirs secondly to survey the satisfaction of the target group towards those products. To launch the research 5 styles of 11 products of each set were designed and made .The products were lamps cushions seats tablecloths mats wall-hangings bed sheets multi -purpose boxes shoes hats and handbags. Afterwards all of those products 110 pieces were brought to 5 experts for their 3 styles optimal selections of each set. Therefore 66 pieces of the selected products from the experts was brought to ask for the satisfaction from 100 persons of the target group that obtained by accidental sampling of statistically method. And the data was analyzed by frequency percentage mean and standard deviation. And the results of the study found that the target group satisfied all of the products in the utility of textile waste increasing value at the highest level. And their contentment were at high level to very high level in products from rags were handbags multi -purpose boxes bed sheets hats mats and seats and the other from rag’s thread were cushions handbags lamps bed sheets hats mats and seats.