This research aims to for the development of an automated message response system using the LINE bot program for supporting information technology work. For supporting the reporting of computer problems the Internet the use of audiovisual equipment within the Faculty of Business Administration. Including basic troubleshooting for users. The results showed that developing an automated message response system using the LINE bot program. For IT support the use of Line Bot by using Line to report problems enables better interaction between users and device administrators. Allows users to be aware of basic solutions. Which is also a convenient and quick way to report problems save cost because within the area of the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon has full internet service that the lecturer and staff can connect internet at all times.

This research has the objectives for studying the information and communication technology (ICT) usage of university students and relationships between factors of information and communication technology (ICT) usage those affecting the digital university policy of Rajamangala University of Technology Phra Nakhon. Samples are students who are studying bachelor degree in 9 faculties at Rajamangala University of Technology Phra Nakhon and are systematically randomed from the population of 11899 at 95% confidential level with the sample size of 387 from the calculation. Questionnaires about the information and communication technology usage of the students related with the Digital University policy have been used in this research. Descriptive statistics used in this research are Frequency Percentage Means (𝑥𝑥̅) and Standard Deviations. Referential statistics used are t-test Independent and One-Way Analysis of Variance. The research found that different personal factors including genders ages classes and faculties did not vary the opinions of the students about their planned behaviors. Different personal factors including genders ages classes and faculties did not vary their opinions about the intention of information and communication technology usages. Different personal factors including genders ages classes and faculties did not vary their opinions about the information and communication technology usage behaviors. Different personal factors including genders ages classes and faculties did not vary their opinions about the Digital University policy. Opinions about the planned behaviors are positively related in low level to the opinions about the intention of information and communication technology usages statistically significant at the .01 level. Opinions about the intention of information and communication technology usages are positively related in moderate level to the opinions about the information and communication technology usage behaviors statistically significant at the .01 level. Finally opinions about the information and communication technology usage behaviors are positively related in low level to the opinions about the Digital University policy statistically significant at the .01 level.

The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

This research was aimed to study personal factors related to work performance and internal environment which affected the ability of using information technology of Huachiew Hospital personnel as well as to investigate the relationship between organizational environment and the ability of using information technology of Huachiew Hospital personnel. 170 samples were used. In the collection is a questionnaire. Statistics used in data analysis were percentage mean standard deviation t-test F-test one-way ANOVA. And Pearson Product Moment Correlation. The statistical significance was calculated at the 0.05 level. The results of this study showed that Huachiew Hospital staff Factors affecting the ability of using information technology were at the medium level. In addition the level of ability to use information technology of Huachiew Hospital personnel at the educational level was at a medium level. Experience Different departments There was a statistically significant difference at .05 and the correlation between the environmental factors within the organization and the ability to use the information technology of personnel. Huachiew Hospital has a low level of relationship. Statistically significant at the 0.01 level

The study on decision making to attend the information and communication technology (ICT) personnel development program of the Office of the Permanent Secretary Ministry of Education was aimed to study motivating factors personal factors and relationship of motivating factors and decision making factors to attend the program. The data were collected through a questionnaire and analyzed by descriptive statistics frequency percentage mean and standard deviation. As for inferential statistics inferential statistics such as independent samples t-test analysis was applied to look for the difference between two groups; One-Way ANOVA for three or more and study of relationship between motivating and decision-making factors to attend the training using Pearsons Product Moment Correlative Coefficient. The study results showed that internal motivating factors concerning respect moderately affected the motivation on training. Desire for success special interest and work responsibility highly affected the motivation while external motivating factors such as the superintendent’s reliability the work progress and the organizational policies highly affected the training motivation. Regarding decision making factors training courses trainers audiovisual equipment training period training public relations and the benefits of the training highly affected every aspect of decision making. personal factors gender age educational level position and work experience did not affect the decision-making to attend the information and communication technology (ICT) personnel development program. Factors motivating the personnel to attend the ICT personnel development program including the superintendent’s reliability work progress and organizational policies positively correlated with the decision factors to attend the training for potential ICT personnel in all aspects. Also motivating factors regarding the desire for success and work responsibility had a negative relationship with the decision factors with the aspects of audiovisual equipment and public relations to participate the information and communication technology (ICT) personnel development program of the Office of the Permanent Secretary Ministry of Education. Concerning