This research aims 1) to study the current situation of the Personal Branding Model by Celebrity Endorsement in Thai Film Business 2) to create and check the personal branding model by Celebrity Endorsement in Thai Film Business. The samples are Film Directors actors screenwriters 17 stakeholders of movie business from both public and private sector. This research uses Delphi technique as a tool for 3 times collecting data by employing in-depth interview and questionnaires. Data are analyzed by using the SPSS program and present in number median. It considers the validity by confirming interquartile range absolute value between mode and median statistically. The findings are: 1) The main factors are consistent to the study which is used Delphi technique in relation to the personal branding model by Celebrity Endorsement in Thai Film Business as followings: 1.1 Strategic management by 1.1.1) celebrity creditability 1.1.2) celebrity skills 1.1.3) forming celebrity interestedness 1.1.4) transfer to popular celebrity 1.2 Brand celebrity management 2) Total quality management as followings: 2.1 Customer satisfaction 3) Celebrity supporting as followings: 3.1 the factor which is concerned the sustainable image. 2) The analyzing data following 1) which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which has the median in the range of 4.00-5.00 and interquartile range is less than 1.00 (IR < 1.00). Also the differences between mode and median are not more than 1. Thus the best practice for the personal branding model by Celebrity Endorsement in Thai Film Business is PB2SP which bring about the Total Performance Scorecard model (TPS). However this TBS model is checked index of congruence (IOC) from 5 IOC experts. It reveals that IOC > 0.50 are consisted of 1) organization balance scorecard 2) total quality management and 3) celebrity endorsement management. Generally the Total Performance Scorecard (TPS) is practical and can be developed for implementing.

Nowadays brake pad is a one of products that plays a role in the automotive parts industry and directly affects safety. Therefore there are many designs of brake pad for product development. The technique of reinforcing the layer in brake pads is another option for developing such products. The objectives of this research are to solve the problem of noise from brake pads using the material layer reinforcement technique and raise the quality of brake pads to use in the industrial sector. As a result the prototype brake pads with reinforcement techniques by means of damping layer were performed. Consequently the experimental work reveals that the brake pads with damping layer technique for brake pads can reduce vibration and also brake noise at the same frequency at less 10 percent at braking speeds of 50 100 and 130 km/h. Besides this technique can be applied to the production of brake pads in the same formula. However the prototype brake pads is still in the product development phase for testing in a variety of conditions both temperature factors and usage period

This research aims to develop the coconut coir and fiber indoor acoustic and thermal insulation boards mixed with natural latex. The 5 ratios of coconut coir: coconut fiber: natural rubber were equal to 0.1: 0.9: 0.1 0.1: 0.9: 0.15 0.1: 0.9: 0.2 0.1: 0.9: 0.25 and 0.1: 0.9: 0.3 by weight. The indoor acoustic and thermal insulation boards were produced by knitting the coconut coir and fiber spraying the natural latex and heat compressing. The properties testing of indoor acoustic and thermal insulation boards included the density test water absorption test tensile strength test thermal conductivity test sound protection efficiency test and real usage test. From the results 0.1: 0.9: 0.15 ratio is the most suitable ratio of coconut coir and fiber indoor acoustic and thermal insulation board mixed with natural latex. The natural latex which putted in these indoor acoustic and thermal insulation boards can reduce the water absorption and increase tensile strength and sound protection efficiency.