The objectives of this research were to study and compare viewpoints of employers regarding current image and desired image of Rajamangala University of Technology Phra Nakhon graduates. Survey research methodology was exploited by distributing questionnaires to sample group of 247 employers. Thereafter data was analyzed by t-test at statistically significant level of 0.05 for hypothesis testing. The results were as follows: graduates had current image at a high level. Graduates with good mental health as well as cheerful and happy graduates had the highest mean value while graduates with foreign language knowledge and ability had the lowest mean value. The result also showed that desired image of graduates were high. Good moral and ethic graduates had the highest mean value whereas graduates with foreign language knowledge and ability had the lowest mean value. By comparing current image to desired image the study found that all images were significantly different at the level of 0.05 except good mental health cheerful and happy graduates.

The objectives of this research are to study the direction and goal of producing under Graduate students and to study the congruity between the planned strategy of the Rajamangala University of Technology Phra Nakhon and the national development plan and educational plan. Moreover to survey the managing problems at the present time the planned strategy of the Rajamangala University of Technology Phra Nakhon (2005-2010) were studied by the Content Analysis method and the Survey Research method and 400 University staff members questionnaires on administrative information were analyzed. The results of the research revealed as follows: the university focuced on producing more students the in science and technology students. The planned strategy of the University was congruent with the national development plan and educational plan. The administrative problems faced by the University included human resource management workforce deficiency lack of planning lack of qualified personnel working in certain positions poor welfare management and little incentive.