The purpose of this research was to develop an application for setting up price for goods in the community. The application helps the retailer calculate and determine the product price with the minimal risk. In order to assess the satisfaction of the application the samples used in this study were 30 community retailers and goods producers. The research found that the application was in good quality. The evaluation of satisfaction with the application was averagely 4.45 which was at a very high level. The application can be actually used in authentic circumstances.

The health care industry is one of the rapid growth industries in Thailand. Thai government has promoted and set a strategic policy to by “Medical Hub of Asia”since 2004. Therefore the chief executive officers of many hospitals have determined strategies to improve their service quality because of the global competition. Service competition. Service quality which refers to customer perceptions of the service process has been considered. Sansei Engineering can be the best tool for translating customer perceptions and emotions to the psychical desire attributes. This study conducted sansei engineering and service quality to analyze the relationships between service quality and customer’s emotion and feeling. The decision making trial and evaluation laboratory (DEMATEL) was employed to constructs the cause-effect relationship of criteria of the model that can be described complexity of causal relationships. The results show that tangible and empathy are the key factors that should be considered as the first priority for improving by public hospitals directors. Sponso Rajamangala University of Technology Phra Nakhon