This research is intended 1) to study situation and trend of merit-based incentives development of Thai film business for promoting creative economy. 2) to present developing innovation model of merit-based incentives in Thai film business for promoting creative economy. The key informants consisted of the public department and relevance to Thai film business groups. The entrepreneur in Thai film business and relevance business including related to Thai film business in ASEAN groups intellectual persons and marketers; 17 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving three-round questionaires as a research instrument. The descriptive statistics including median interquartile range (IR) for desired agreement and consensus answer of key informants. The research result found that: 1. In the first objective consisted of 1.1 To set up the film industry development institution in promoting merit-based incentives in Thai film business for promoting creative economy. 1.2 To create strategic development on film production to building potential and competitiveness world class in promoting merit-based incentives in Thai film business for promoting creative economy. 1.3 To create strategic promotion on inbound and outbound market in promoting merit-based incentives in Thai film business for promoting creative economy. 1.4 To create strategic promotion on private sector in film education development on supported promoting merit-based incentives in Thai film business for promoting creative economy. 1.5 To create strategic promotion and development to Thai film art preserve on supported merit-based incentives in Thai film business for promoting creative economy. 2. In the second objective from the above research finding & led to the presentation model approach in innovative developing model on merit-based incentives in Thai film business for promoting creative economy as follows; to set up the film industry development institution on supported merit-based incentives in Thai film business for promoting creative economy must in the patterns of public organization in leading to 4 post strategic concerned to strategic promotion on film and video industry. It as to proceed value creation on creative economy development by using content leading marketing and to establishing Thainess popular culture through media practicing for world connectivity could led to Thai film acceptance.

The research was conducted to study on effects of environmental management in evaporative cooling system (EVAP) house on productive performance of layer pullets. This study divided into 2 experiments. Experiment 1 was conducted to study on temperature and air velocity in evaporative cooling system (EVAP) house on productive performance of layer pullets. Four thousand and eight hundred layer pullets were raised on battery cage with 5 birds per cage and assigned in a Randomized Completely Block Design (RCBD) experiment with three treatments. Each treatment consisted of four blocks (four houses) and followed different temperature and air velocity in raising area of evaporative cooling system (EVAP) house as front area central area and back area. Results showed that temperature and air velocity in front area was grater body weight gain (BWG) average daily gain (ADG) and feed conversion ratio (FCR) of layer pullets than layer pullets were raised in back area of evaporative cooling system (EVAP) house (P<0.01) Experiment 2 was conducted to study on light color and number of H-Flame battery cage row in evaporative cooling system (EVAP) house on light intensity and productive performance of layer pullets. Nine thousand and six hundred layer pullets were raised on H-Flame battery cage with 5 birds per cage and assigned in a 2x4 factorial in Randomized Completely Block Design (RCBD) experiment with two factors. Factor A was light color comprised of range and blue). While Factor B was number of battery cage row comprised (first row second row third row and fourth row). Each treatment consisted of four blocks (four houses). Results showed that interaction between factor A and B on light intensity and uniformity of layer pullets with highly significantly different (P<0.01). However interaction between factor A and B and main effect (factor A and B) were investigated on body weight gain (BWG) average daily gain (ADG) and feed conversion ratio (FCR) (P>0.05). The data from this research was suggests the important for implicate to improve the egg production industry in further success.