The purposes of the research were to study 1) personal factors of the academic staff at Rajamangala University of Technology Phra Nakhon (RMUTP) 2) fresh-coffee consumption behavior of the academic staff at RMUTP and 3) relationship between personal factors and fresh-coffee consumption behavior of the academic staff at RMUTP. The sample group consisted of 237 academic freshcoffee consuming personnels The instrument was a questionnaire. Frequency percentage mean standard deviation Chi-square and Phi correlation were used in data analysis via computer program. The results of the study indicated that 1) majority of the samples were female aged between 41-45. Most of them were master’s degree holding instructors with 25001-30000 baht monthly income; 2) most of the staff consumed approximately 4-5 glasses of freshly-brewed coffee weekly spending 41-50 baht per glass. Most purchased the fresh-coffee from a coffee booth or a coffee corner from 09.01-12.00 in the morning. Most of the samples preferred to drink iced (cold) fresh-coffee which had bitter sweet rich taste. Milk was once in a while added. Moreover they liked to drink fresh-coffee together with something sweet such as cake bread and pie; and 3) concerning the relationship between personal factors of academic staff at RMUTP it was found that age work status education level faculty and average monthly income had a statistically significant correlation at the level of 0.5 with the consumption behavior. None of the gender was found.

The purposes of this research were 1.) to study of expectation and reality for Development of research on Academic Staffs of RMUTP 2.) to study of needs assessment for Development of research on Academic Staffs of RMUTP. The sample is Academic Staffs of RMUTP from 9 faculty 343 Academic Staffs. The data were analyzed through percentage (%) mean (x̄) standard deviation (S.D) t-test modified priority needs index: PNI modified and content analysis.The results demonstrated that : Current conditions and expectations regarding the development and research of academic staff found current weather conditions are on average lower than expected nearly all sides. Considering the sort of requirements necessary for the development of research staff academic overview. The PNIModified between 0.04 -0.22 and found to have the highest PNIModified is The development of self-education and self-improvement with training / seminars (0.22) for a final order management (0.04).

The objective of this research is to study the factors affecting the academic position of faculty members of the faculty of science and technology Rajamangala University of Technology Phra Nakhon which consists of 5 divisions; Division of Environmental Science and Technology Division of Industrial Materials Science Division of Computer Science Division of Science and Division of Mathematics and Statistics. By using SWOT Analysis tools it is found that the main strengths are the progress in the professions increasing of the development of their knowledge potential and fame. The main weakness is the lack of understanding of how to write teaching documents lack of time and lack of interesting research topics. An opportunity is the mandatory criteria of the university. The faculty has financial support for academic positions and other rights from academic positions. The threat is the lack of research budget. The faculty does not have specialized counseling officers and frequently change the assessment criteria. We use the results of the SWOT analysis to group relationships with the TOWS Metrix tool analyzed in the form of a matrix relationship to define different types of strategies to suggest the results of the study in formulating policies to help support and encourage faculty members of the faculty that can further be determined for academic.

The purpose of the study were to survey the academic staffs self-esteem on the expertise in eight academic disciplines specified as course syllabus technical teaching method educational measurement and evaluation teaching materials and teaching aids research and development knowledge of technical skill student advising and extension services. In addition the study was also to activity investigate the need for development with the suggestion of guideline for conducting the development program. The target population of the study were 479 academic staffs Rajamangala University of Technology in 9 faculty. The representative samples of 214 academic staffs were proportionally and randomly selected and samples size by Krejcie & Morgan. Data were collected by means of questionnaires and analyzed by descriptive statistics presenting in form of tables. The findings of the study were that all academic staffs rated at the high level in technical teaching method course syllabus knowledge of technical skill and student advising. Whereas the least was on research and development and the rest of the 4 areas were rated as fair by all. And academic staffs needs for academic development activities were training and workshop respectively. Academic staffs suggested that the development program should be specially organized depending on specific need or it could be a year planned one. However the strategy most recommended was the cooperation with private industry followed by the in house training program for at lest once per semester at the school break session.