The purpose of this study was to examine the image of the Faculty of Mass Communication Technology of Rajamangafa University Technology Phra Nakhon in the perspective of M.6 students in Bangkok area and explore their media exposure knowledge and attitude to the Faculty. The researchers also studied the relationship between students media exposure knowledge and attitude to the Faculty and the image of the Faculty. The research data was gathered through the questionnaire survey from 400 M.6 students in Bangkok area. The sample was selected by the Multi-Stage Sampling Method and the data was analyzed by descriptive statistics using Percentage Mean and Standard Deviation. T-test was used to analyze the hypothesis and ANOVA is used to analyze Pearsons Correlation Coefficient. Significant Differences were encountered at p = 0.05 level.

The purpose of this study was to investigate the image of the people in Bangkok area and to investigate the correlation between population characteristies media exposur knowledge and the image of the Rajamangala Institute of Technologe.Questionaires were used to collect data from a total of 401 samples.The results of the study were as follows: 1.RIT image was ranged in good level even for potential of educational management instructors graduated studentsmission and the image toward the institute;whereasthe appearance of the directors was in fair2.Difference in age and educational level of the population caused difference in the media expisure to information about the institute 3.Difference in educational level and career of the population caused difference in the knowledge of the institute. 4.Difference in educational level of the population caused difference in the image of the institute. 5. Media exposure to information about the institute from mass mediainterpersonal media specialized media and activity particuoatuib correlated with the knowledge of the institute. 6. Media exposure to information about the institute from mass media correlated with the image of the directors of the institute. 7.No correlation was found between the knowledge of the institute and the image of the institute

This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic data per the approach to direct advertising .The uses and gratifications and purchasing decision process of consumer in Bangkok areaits sample are drawn from Bangkok population for 400 samplings. The outcomes are as: 1.The use and gratification of direct marketing from direct-mail and television per purchasing process upon consumer are moderate. 2.Grnderthe difference in gender has approach to direct advertising differences. 3.The difference in level of education bas difference effects upon the uses and gratifications of its direct advertising 4.Various demographic in Bangkok area has difference purchasing decision pricess. 5.The approach to direct advertising has no relationship to the uses and gratifications. 6.The uses and gratification upon the direct advertising