The purposes of this research is to study factors related to health food consumption behavior of undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1) to study the personal factors family factors and marketing mix factors of undergraduate students in Rajabhat University of Bangkok metropolis. 2) to study health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. 3) to study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were analyzed by frequency percentage mean standard deviation Chi-square and Pearson’s Praduct Correration Coefficient define the statistical significance level .05 Most of respondents were females age between 18-20 years old studying the first year of Food industry and service faculty of management science Most are residential style living houses for rent. Their monthly average incomes were in the range 3001-5000 Baht. Family factors most parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the range of 20001-30000 Baht and the number of family members is in the range of 4-5 people Marketing mix factors found that products based on healthy food labels identify the product date clear. Health food with quality certificates and standards according to the requirements of Ministry of public health and a health food-shaped luxury with the convenient packaging and consumption. Health food consumption behavior healthy food choices for side consider buying from “FDA” food cleanliness and neatness of the food packaging. To study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of Undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For personal factors their age and average income significantly related of health food consumption behavior. Form healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior the attitude to food health side. 3) A study of the father significantly related to health food consumption behaviorsided type of health food. 4) Dietary characteristics of the familysignificantly related to health food consumption behavior sided type of food for health: healthy food consumption patterns. Selection of food for health and food newsinformationawareness health. 5) The marketing mix collateral overview of health dietary patternhealthy food choices for sideshealthy food attitude towards the sideand cognitive health food news statistically significant at the .01

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia

The purposes of this study were 1) to study exercise behavior and media exposures 2) to compare personal factors with exercise behavior and 3) to study the media influences and factors affecting exercise behavior of the elders in Bangkok Metropolis. The data were collected through 450 elders residing in Bangkok Metropolitans. Data analysis employed frequency percentage mean (x)and standard deviation (SD.). Statistics used for hypothesis testing included t-Test Oneway ANOVA and Stepwise multiple regression analysis. The study presented

The purpose of this research is to study the level of knowledge and understanding in democracy of the youths in Bangkok metropolis and study the differential level of knowledge and understanding in democracy according to gender age education level family incomes and occupation of the parents interesting level in political news and the participation in political activity. This research is a survey esearch. The sample groups is the youths who live in Bangkok metropolis 2500 persons from 50 district 50 persons for each district by accidental sampling. Questionnaire is used as a tool in data collection. The statistics by means of percentage frequency arithmetic means standard deviation and Chi-square. The results are as the following: 1.Knowledge and understanding in democracy. The youths have knowledge and understanding level in democracy totally in middle level. When compare the knowledge and understanding in democracy which in ideal status with political status and daily living status found that most of the youth has knowledge and understanding totally in middle level. When compare in each items that the youths answer yes more than 90% is Man should has equal right. Thai nationality has right to select their religious. The government should role the country with transparency. The transparency for the Government and provable is the most important thing in democracy system. The daily living of each person in democracy system must in the equality of the right such as the equality of life and the equality in freedom. 2.The factors that affecting the knowledge and understanding level which a statistical significance at .05 is age education level family incomes occupation of parents interesting level in political and participation in political activity. The gender factors is not imply significantly in statistics. 3.The participation in political activity. The most of the youths have participation in political activity in low level. The political activity that they mostly participated is the voting. Another activity that the youths participated occasionally is inviting the others to vote. Except these two activities the youths never participated. 4.The interesting in political news. Most of the youth get the news from the mass communication and television is the most communication that they used to follow the news. Newspaper the youths are read sometimes. The youths will discuss or exchange their idea with their friend mostly about entertainment news. For the political news they will discuss or exchange their idea in less.