The objective of this research were to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involves product price place promotion physical evidence people and process. (Kotler and-Keller 2003). The research instruments were questionnaires. The 400 populations were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market is in a good level whereas the quality of promotion is at moderate level in every aspects except for the additional events which is in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. The reason that respondents wanted to visit is travel easily. The majority of the respondents had used the car to the floating market and they were also accompanied by their family: parents children siblings and relatives. The visit frequency is two to three times. The visit length is two to three hours per time. The travel expenditure is 501 --700 baht. The activities is to have meat dish and sweet food. Mostly tourist will return back to the Floating Market. The Hypothesis test were 1) tourism service quality of Bangnamphung Floating Market is in a good level. 2) Tourism service quality had least relationship with all tourists personal information. 3) With regard to tourist behavior preferred tourist attraction mode of transport kind of persons people are traveling with frequency visit visit length travel expenditure had least relationship with tourism service quality.

The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.