Ways to Success for Tourism Businesspersons is focused on the study of factors which lead to the ways of success for successful businesspersons; is a qualitative research collecting data by interview 10 company business running accessories who registered with Thailand Stock Exchange Service Industry Tourism Industry and Recreation Industry; 40 employees from 2 transportation and logistics companies which involve tourism including academic books; textbooks; dissertations; researches; internet data and some information from institutes which related to tourism hospitality business and airlines The research shows that factors which lead to the ways of success for tourism businesspersons are : locations which located on or near; river banks; city center; business center; amusement center; BTS Skytrain natural resources; person by choosing efficiene employees; training employees regularly; using HR management; strateg on prices; carefully and promptly changing the room rates according to the variation of the market for the best average room rate and benefit. For the airline companies the dynamic pricing which is an important strategy will be specified for the tickets. Many selling ways for customers to reach the services such as via internet: direct sell; sales agents and customer call service. For physical factor the strategies used to meet the castomers’need are growth strategy; different building strategy; partial-market orientation strategy leader-cost strategy; risk-taking administration and accounting data.

The purpose of this research is to study directions to Eco-tourism Business Management: Mahanakorn Floating Market Bangkok The first sample consisted of 150 Members of the local community. The second Sample were 385 tourists who visited Mahanakorn Floating Market. Yamané calculation formula was applied for the research. The data were analyzed by using Frequency Percentage Mean Standard Division t-test One-Way ANOVA and Correlation. The results indicated that: 1. The local community had different opinions on directions for Tourism Development in Bangkok: Mahanakorn Floating Market in terms of management process and participation was more than statistic 0.05. But sex age education and occupation non different opinion. 2. Educational levels and income per month of the local community significantly affected view directions tourism for development of Bangkok: Mahanakorn Floating Market overall and about zoning with statistical significant the research also found that monthly income influence viewpoint on directing for tourism development of Bangkok: Mahanakorn Floating Market. Market overall in terms of participation at statistical level 0.05 within area different opinion was more than statistic 0.05. And income per month of local community has different opinion. The participation was area different was more than statistic 0.05 3. The opinions of the local community had different opinions on directins for tourism development in Bangkok: Mahanakorn Floating Market in terms of area management process and participation was more than statistic 0.05. And were area management process and participation were related positively.

Research subject Service marketing mix used to analyze restaurant business opportunities To support Chinese tourists the case study of Sathon Silom District has the objective to 1) study the service marketing mix used to analyze business opportunities in restaurants pubs and restaurants 2) to study business strategies in accordance with Chinese tourists behavior And 3) as a way to expand business opportunities For the Chinese tourists in the Sathorn Silom survey methods and data collection consists of surveying the area Uninterrupted observation And in-depth interviews Use the interview form And semi-structured questionnaires By the group of data providers which are Restaurant Pub and Restaurant Operator Chinese tourists Traders in the Sathorn Silom area specify specific selection criteria quality control data analysis triangulation. (Triangulation) inductive data analysis The research found that Service marketing mix that operators use to analyze business opportunities. Ordered by priority including 1) the service personnel 2) the service process 3) the physical characteristics of the store 4) the promotion of the market 5) the price 6) the distribution location and 7) the products for the business strategy. The research found that Most entrepreneurs use proactive strategies. Focusing on marketing promotion Especially public relations And advice from the tour guide With the operator offering a discount Sales promotion to tour leaders In order to bring relations for Chinese tourists to use the restaurant. Most entrepreneurs want government agencies Especially the Tourism Authority of Thailand (TAT) has relaxed regulations on entertainment. landmark To open more opportunities for tourism

The objectives of this : 1) to study the operating conditions of Thai restaurant business operators under Steve Cafe & Cuisine. 2 ) To study the internal and external factors related to the operation of Thai restaurant business operators under Steve Cafe & Cuisine. 3 ) To study strategies for adapting to new normal for survival in the operations of Thai restaurant business operators under Steve Cafe & Cuisine. 4 ) To compare strategies for adapting to a new normal for survival in the operations of Thai restaurant business operators under Steve Cafe & Cuisine classified by operating conditions and 5 ) to determine the relationship between strategies for adapting new normal for operational survival with the internal and external factors related to the business operations of Thai restaurant operators under the Steve Cafe & Cuisine. The population of 50 includes business owners executives managers supervisors restaurant employees and 350 consumers who choose to use the service of 3 branches of Thai Steve Cafe & Cuisine located in Bangkok namely Dhevet branch Rama VI branch and Phan Fa branch. The research instrument was a questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation one-way ANOVA and statistical correlation coefficient. The results of the research found that 1 ) most of the respondents restaurant business located in Dhevet has been in business for 5 to 10 years. It is a large business (more than 20 tables) and the number of employees is more than 15 people. while having sales of 300000 baht per month or more. Curry is the restaurant’ s bestselling dish. The main customers of the restaurant are both Thais and foreigners. 2 ) The restaurant business pays attention to internal factors related to the overall business operation at a high level. When considering each aspect in descending order it was found that the aspect with the highest average was marketing followed by location and the least was personnel. 3 ) The restaurant business pays attention to external factors related to the overall business operation at a high level. When considering each aspect in descending order it was found that the highest mean was the legal factors followed by customers and the least was competitors. 4 ) The restaurant business focuses on the strategy of adapting to a new normal for survival in the overall operation at a high level. When considering each aspect in descending order it was found that the highest mean was the products followed by the price and the least. was process. 5 ) Restaurant businesses with different operating conditions emphasize the strategy of adapting to a new normal for survival in the operations of the Thai restaurant business under Steve Cafe & Cuisine were different in all aspects and 6 ) when considering the internal and external factors of the business over all there was a statistically significant correlation with the new normal strategy for survival of the Thai restaurant business under Steve Cafe & Cuisine at. 05 level

This quantitative research aimed 1) to study operation performance of Thai Gem Businesses. 2) To study factors affecting firm performance of Thai Gem Businesses. The research was collected data by using questionnaire with 452 participants from production group of Thai Gem Businesses. The samples were collected conveniently and analyzed by frequency percentage mean standard deviation Pearson’s correlation coefficient and analysis confirmatory with Structural Equation Modeling: SEM. It was one of all statistic techniques to test for causal relationship of variables. The results found that database information management systems have positively affect strategic management and firm performance of Thai Gem Businesses with significant level 0.05. Database information management systems also have positive affect on strategic management of Thai Gem Businesses with significant level α < 0.05. Besides this research results found that database information management systems has positively direct and indirect affecting firm performance by pass strategic management with direct affect on firm performance equal to 0.346 and indirect affect by pass strategic management equal to 0.575. And total affect was equal to 0.921 with significant level. It showed that overall affect of database information management system on firm performance was more than strategic management affect to Firm Performance (0.603) with significant level 0.05. The analysis of correlation coefficient model showed that measurement between latent variables have positive correlation with significant level α < 0.05. The analysis of Structural Equation Model revealed that it wassuitable harmonize with empirical data ( χ2 / df = 1.489 CFI = 0.997 AGFI = 0.957 RMSEA = 0.08 RMR = 0.004) and consistent with the define hypothesis. The research results described the environmental of firm performance approach to strategic management by TOWS Matrix and recommendation on strategic management to solve problems on firm performance of Thai Gem Businesses in order to develop continuous firm performance for competitive advantage.