จำนวน Repository ( 3 )
Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon
The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.
Problems and Guidelines for Development on Saving: Case Study of Phya Prasit Community Dusit District Bangkok
The purpose of this study was to study and compare problems of members of community Phya Prasit towards saving in two aspects: knowledge of saving and perspective of saving. The samples were classified by gender age occupation status education and monthly income. The samples in this research were 126 members of community Phya Prasit. The study participants selected by simple random sampling. The test with 23 items and questionnaires of rating scales with 24 items were used as the research instrument. Percentage mean standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Since income of the members of community were relatively low no extra revenue and debt to be paid. So guidelines for the development on savings were as follows: training to make plan for savings promote to make the household account training to make extra money training planned to spending and training to make the knowledge of investment. 2. Problems of members of community Phya Prasit towards saving: in aspect of knowledge on saving of members of community were relatively low while perspective of saving was in a great extent. 3. There were significant difference for problems of members of community Phya Prasit in aspect of knowledge of saving at the 0.05 level among members of community Phya Prasit in different gender and different age. 4. There was significant difference for problems of members of community Phya Prasit in aspect of perspective of saving at the 0.05 level among members of community Phya Prasit in different occupation.
The development on learning and teaching in Faculty of Business administration of Rajamangala University of Technology Phra Nakhon
The purpose of this study was to study and compare situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in 6 aspects: curriculum instructional facility measurement instructors and students. The undergraduates were classified by gender academic years major subjects curriculum student achievement. The Instructors were classified by gender affiliations subjects work experiences and academic positions. The samples in this research were 387 undergraduates and 50 Instructors. The study participates selected by stratified random sampling and simple random sampling. The 90 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduates and Instructors agreed with the situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of curriculum instructional facility measurement instructors students and all aspects were in moderate levels. 2. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of facility at the 0.05 level among students in different gender 3. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of curriculum instructional facility measurement and instructors at the 0.05 level among students in different academic years and major subjects. 4. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional measurement instructors and all aspect at the 0.05 level among students in different curriculum. 5. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of students at the 0.05 level among students in different student achievement. 6. There was significant difference for Instructors agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional instructors students and all aspects at the 0.05 level among Instructors in different gender. 7. There was significant difference for undergraduates and Instructors agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional measurement facility and instructors at the 0.05 level among Instructors in different gender.