Ministry of Higher Education Science Research and Innovation has declared the policy towards university intiation with creative warm impressive and students’ improvement reinforcement. It is put into effect to every institute strictly. The research is a mixed-methods paradigm in order to evaluate the results of creative initiation by studying the perspectives on activities as well as the effects of creative initiation. Moreover setting the objectives and creative initiation indicators employing cost-benefit analysis are concerned. With simple random 362 undergraduate students of Faculty of Business Administration of Rajamangala University of Technology Phra Nakorn are the participants of this study. The study not only employs descriptive statistics —frequency percentage average and standard deviation— but also takes the focus group interview to collect data. To do so using purposive sampling to get 13-activity-staff as well as 12-activity-participant helps the researchers to analyze data in many dimensions: important issues and brainstorming for creating the next-time activities. The results found that 1. university students’ perceptions on activity was above average (good); such a type of activity was needed and related to the project’s objective 2. university students shared their opinions towards activity’s effects as followed: 1) positive effect is good; the activity caused unity responsibility and people and environment adaptation 2) negative effect is moderate; university students complied to do the activities but the activity’s processes should be improved. This was because various activities affected mental issues. According to previous activities’ cost-benefit analysis of Faculty of Business Administration they found that the cost of “Rak-Rua-Wang” project was the highest because there was high fixed-cost. On the other hand the project “Jit- Ar-Sa-Pha-Nong-Tham-Dee” had the least cost. To conclude internal rate of return modified internal rate of return and net present value of every project tended to increase continuously since university students in different majors involved in the activity increasingly.

The research on influence of motivational factors on academic positions of academic personnel at Rajamangala University of Technology Phra Nakhon was aime to explore the influence of external and internal incentives on productivity and performance in entering academic positions of the academic personnel. The samples used in this research were 300 academic personnel working at Rajamangala University of Technology Phra Nakhon. It was found that the external influences on external motivational factors for the academic entry of academic personnel in the overall level was high ( = 3.42 S.D = 0.80). External influences of external factors were positively correlated with the productivity and academic achievement at the .01 level of significance (r = .623). The influence of the internal motivational factors on academic positions of academic personnel in the overall was high ( = 3.47 SD = 0.59) and positively correlated with the productivity and the academic achievement in terms of overall academic achievement at the statistics significance of .01 (r = .641).

This research was aimed at studying 1) an outcome of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community and 2) an evaluation of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community in terms of casual relationship of knowledge and attitude with practice. The questionnaires were constructed as a research tool for collecting data from 398 Thai business bookkeepers. The data was statistically analyzed by SPSS version 16.0 and AMOS version 6.0 with frequency distribution percentage mean standard deviation and Structural Equation Modeling: SEM. In regard to the outcome of the Continuing Professional Development (CPD) the research finding indicated that the sample group had knowledge for the Continuing Professional Development (CPD) at high level ( =0.77). Their attitude was agreeable to the Continuing Professional Development (CPD) ( =3.63). Also they had practice on the Continuing Professional Development (CPD) at adequate level ( =0.74). In regard to the evaluation of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community in terms of casual relationship at a statistical significance of 0.05 the research finding indicated that knowledge and attitude had casual relationship with practice on the Continuing Professional Development (CPD) under the Accounting Act B.E.2543 (2000) for Asean Economic Community and knowledge had casual relationship with attitude of the Continuing Professional Development (CPD) under the Accounting Act B.E.2543 (2000) for Asean Economic Community. Furthermore this developed casual relationship model used for evaluating the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community was created consistently with empirical data and had ability to predict at good level and acceptably because the correlation was 81.6% which its acceptance was more than 40%.