พฤติกรรมและการรับรู้ของชุมชนที่มีความสัมพันธ์กับการดำเนินกิจกรรมการรับผิดชอบต่อสังคม (CSR) ของเขตประกอบการอุตสาหกรรมดับบลิวเอชเอ สระบุรี

The research objective is to study the behavior and community perceptions related to Corporate Social Responsibility (CSR) activities of WHA Industrial Zone Saraburi. The population is the 400 samples from the communities surrounding WHA Industrial Estate Saraburi consisting of four sub-districts namely Nong Pla Mo Sub-district Nong Pling Sub-district Bua Loi Sub-district and Kochasit Sub-district Nong Khae District Saraburi Province. The questionnaire was used as a tool to collect data. The statistics used were descriptive statistics including frequency percentage mean standard deviation. Inferential statistics were also used. The results showed that most of the respondents were female aged 20-30 years with married status a bachelors degree holder or equivalent a private company employee with the average monthly income of 20001 - 30000 baht and 4-6 family members. On the community behavior it was found that the aspect with the highest average of the community behavior towards Corporate Social Responsibility (CSR) activities of the sample group was acceptance with the mean of 3.55. On the communitys perception of Corporate Social Responsibility (CSR) activities it was found that the aspect with the highest average of the communitys perception of Corporate Social Responsibility (CSR) activities of the sample group was the information perception of CSR activities with the mean of 3.50. The hypothesis testing results revealed that the communitys behavior and perception were highly positively correlated with the CSR activities of WHA Industrial Zone Saraburi with statistical significance at 0.01.