Ministry of Higher Education Science Research and Innovation has declared the policy towards university intiation with creative warm impressive and students’ improvement reinforcement. It is put into effect to every institute strictly. The research is a mixed-methods paradigm in order to evaluate the results of creative initiation by studying the perspectives on activities as well as the effects of creative initiation. Moreover setting the objectives and creative initiation indicators employing cost-benefit analysis are concerned. With simple random 362 undergraduate students of Faculty of Business Administration of Rajamangala University of Technology Phra Nakorn are the participants of this study. The study not only employs descriptive statistics —frequency percentage average and standard deviation— but also takes the focus group interview to collect data. To do so using purposive sampling to get 13-activity-staff as well as 12-activity-participant helps the researchers to analyze data in many dimensions: important issues and brainstorming for creating the next-time activities. The results found that 1. university students’ perceptions on activity was above average (good); such a type of activity was needed and related to the project’s objective 2. university students shared their opinions towards activity’s effects as followed: 1) positive effect is good; the activity caused unity responsibility and people and environment adaptation 2) negative effect is moderate; university students complied to do the activities but the activity’s processes should be improved. This was because various activities affected mental issues. According to previous activities’ cost-benefit analysis of Faculty of Business Administration they found that the cost of “Rak-Rua-Wang” project was the highest because there was high fixed-cost. On the other hand the project “Jit- Ar-Sa-Pha-Nong-Tham-Dee” had the least cost. To conclude internal rate of return modified internal rate of return and net present value of every project tended to increase continuously since university students in different majors involved in the activity increasingly.

This research had objectives for the purpose of studied the rice production technology and cost benefit of farmer members in community rice seed centers (CRSC). The research case study was conducted in Phatthalung province by field surveys combining participatory rural appraisal and structured interview of 35 members during the research period from April 2012-August 2012. The CRSC received contribution grain from government service. The result showed that majority rice community center member were men and in one family had average 2 workers. Their ages between 51-60 years old. The Majority of education were primary school (grade 4). The cultivated area of rice between 11-20 rais. Rice production can generally be divided into the following 10 stages that is soil improvement land preparation crop establishment plantation water management nutrient management pet control weed control harvesting and post harvest. The results of the study found that almost all farmer using private land (69.72 %). The important expense was variable cost 80.25 % Ban-Phab is 3509 bath per rais. Average benefit per rais is 6985.04 bath per rais. The rice break- event point is 317.56 kg per rai. However return on investment explore CRSC Ban-Phab is 99.06 %