The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.

The purposes of the study were to 1) investigate opinions towards the personnel development activity model 2) explore opinions towards the personnel development and 3) examine the personnel development activity model towards Bangkok Central Crown Property Bureau personnel capacity development. The samples of the study were 330 employees working at Bangkok Central Crown Property Bureau selected by proportional stratified random sampling. The data collected were analyzed by the percentage distribution mean and standard deviation; and t-test F-test and multiple regression analysis resulted at 0.05 statistical significance. The results revealed that most of the samples were single females ranging from 31 to 40 years of age holding bachelor degrees. Their average income salaries were 20001 to 30000 Baht. They were working in practical and administrative operational positions and had been working for five to ten years. In general most of the participants reflected that the personnel development activity model which included administrative activities training activities professional planning activities and teamwork activities had high impact on the personnel capacity development. It was also found that personal factors concerning differences on the employee’ age education status tenure range position resulted in different capacity development outcome. In addition most of the participants revealed that the personnel development activity model which included administrative activities training activities professional planning activities and teamwork activities had influence on the personnel capacity development.