This research was aimed at analyzing the content and method of communication the embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi province utilizing semiotics and concepts concerning tourism along with the indepth analysis on the phenomena in the areas under study as the research framework. The researchers focused on analyzing the meaning of signs apparent in the 5 types of media chosen as the study objects. The findings reveal that the contents embedded in the tourism promoting media had contained 2 main factors – variety of tourist attractions and agricultural way of life. Both were related to tourism in an interesting way particularly the use of media for publicizing tourist attractions. Communicative methods apparent in the tourism promoting media came up in 4 modes – paradigmatic communication resulting from using small parts to simultaneously communicate metonymic communication using certain part to represent the whole binary opposition to communicate the meaning of two exclusively different things and intertextualitybased communication through which the cues of old signs were used to build up value in the new context.

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed : 1. The students at Rajamangala University of Technology Phra Nakhon although are different by gender age year of studies faculty GPA and family’s income share the same kind of behavior when using Facebook. 2. The students at Rajamangala University of Technology Phra Nakhon who are different in gender age year of studies faculty GPA and family’s income share the same kind of expectation when using Facebook. 3. The students at Rajamangala University of Technology Phra Nakhon whose family incomes are varied also have different uses of Facebook. 4. The students at Rajamangala University of Technology Phra Nakhon who are different in gender age year of studies faculty GPA and family’s income do not have any difference in their gratification while using Facebook. 5. The expectation uses gratification of Facebook users have positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectirely while gratification level is high.