The objective of this research was to develop ready- to- drink yogurt products from mixed fruits and vegetables. By starting with studying the stability level of basic yogurt formula In gelatin is added in 3 levels of basic yogurt products to be used as ingredients in fixed basic yogurts 2 4 and 6 percent with other components in the formula: Pasteurized milk natural flavored yogurt granulated sugar and gelatine Studies have shown that using basic formula yogurt with 4 percent stability is the right amount for making basic stable yogurt. Which the yogurt has 21 solids soluble in water white light yellow The texture of the yogurt is stable. After that mix yoghurt and fruit and vegetable juice to produce curdled milk. By studying the ratio of basic formula yogurt and fruit and vegetable juices in 3 different ratios namely 30:70 50:50 and 70: 30 percent. The quality test results showed that 50: 50 percent formulas had the pH 4. 37 the amount of solids that Soluble in 15 ◦Brix water and are the most accepted formulas. Analyzing the chemical composition thisreducedsugar drinking yoghurt from fruits and vegetables had moisture ash fat protein fiber protein and carbohydrate was found to be 86.81 ± 2.83 0.40 ± 0.32 0.37 ± 0.23 3.02 ± 0.77 0.14 ± 0. 26 and 9. 25 ± 0. 41. Stored at 4 ± 1 ° C for 15 days found that total microbial count yeast mold And coliforms do not exceed the standards set (Notification of the Ministry of Public Health 353/2013)

The study aimed to investigate appropriate formula for drinking yoghurt production. The conditions were ratio of yoghurt : concentrated rambutan juice at 100 : 0 90 : 10 85: 20 and 75: 25 the effect of concentrated rambutan juice on physical and chemical and microbiological lactic acid bacteria survival appropriate proportion of syrup and lactic acid bacteria survival during storage of drinking yoghurt from rambutan juice. It was found that proportion of concentrated rambutan juice had no effect in color (L* a*) of the yoghurt (p>0.05) but its impact to b* and viscosity were significant (p≤0.05) they increased with the increased proportion of the concentrated rambutan juice. Yoghurt with 15% concentrated rambutan juice had 88% survival rate of lactic acid bacteria after stimulated digestive system. The results showed that optimal production formula of drinking yoghurt from concentrated rambutan juice and syrup were 90:10 Z(yoghurt: concentrated rambutan juice; 85:15) : syrup) Drinking yoghurt stored in the refrigerator at 4±1oC for 15 day was evaluated and found that LAB survival numbers were 9.90 log CFU/mL.

This project presents the design and development of application software of retail management system for drinking yoghurt. The developed application runs with Client/Server processing on Windows XP or higher. The objective is to be convenient for checking products automatic adding/removing products in warehouse counting stocked products and editing data. Tools used in development are Microsoft SQL Server for database management Visual Basic Version 6.0 for application development and database programming and Crystal Report 8 for creating reports and invoices. The developed application can enhance the effectiveness in retailing for drinking yoghurt properly.

การศึกษาการใช้ Lactobacillus caseiในการผลิตนมเปรี้ยวโพรไบโอติก มีวัตถุประสงค์เพื่อศึกษาปริมาณ Lactobacillus caseiที่เหมาะสมในการผลิตนมเปรี้ยวโพรไบโอติก ศึกษาลักษณะทางด้านกายภาพ เคมี จุลินทรีย์ อายุการเก็บรักษา และศึกษาการยอมรับของผู้บริโภคโดยการทดสอบทางประสาทสัมผัส โดยมาทาการวางแผนการทดลองแบบสุ่มสมบูรณ์ในบล็อก (Randomized Completely Block Design ; RCBD) และทางกายภาพ ทางเคมี ทางจุลินทรีย์ของนมเปรี้ยวโพรไบโอติกโดยใช้ Lactobacillus caseiทาการทดลองในอัตราส่วน หางนมผง : น้า เท่ากับ 1.3 : 8.7 นาไปให้ความร้อนที่อุณหภูมิ 90 - 95 oC เป็นเวลา 1.30 ชั่วโมง จากนั้นนานมมา cooling ให้นมมีอุณหภูมิที่ 37 oC ใส่ standard culture 20 มิลลิลิตร นาไปบ่มที่อุณหภูมิ 37 oC เป็นเวลา 3-5 วันทาการศึกษาปริมาณน้าเชื่อมแตกต่างกัน 3 ระดับ คือ 10 15 และ20 กรัม ทดสอบการยอมรับจากผู้บริโภคด้วยวิธีการให้คะแนนความชอบ 9 ระดับ (9-point hedonic scale) นานมเปรี้ยวโพรไบโอติกที่ผู้บริโภคยอมรับมากที่สุด คือ 15 กรัม มาวัดค่าทางกายภาพ ทางเคมี และทางจุลินทรีย์ ผลการศึกษาพบว่า นมเปรี้ยวโพรไบโอติกมีสีครีมออกเหลือง มีปริมาณของแข็งที่ละลายได้ในน้า 12.63 ± 0.01oBrix มีไขมันน้อยกว่า1เปอร์เซ็น มีความเป็นกรด–ด่าง 3.76 ± 0.02 มีกรดแลกติก1.07 ± 0.01 เปอร์เซ็นต์มีปริมาณ Lactobacillus casei CFU/cm3เท่ากับ 1.8×107 และมีอายุการเก็บรักษา นาน 7 วัน ที่อุณหภูมิ 4-8 oC

The objectives of the research were 1) to study the level of marketing mix factors marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt 2) to examine the level of drinking yoghurt buying behaviors of dwellers in Bangkok 3) to compare the demographic characteristics and drinking yoghurt buying behaviors of people living in Bangkok 4) to investigate the marketing mix that influenced Bangkok’s consumer behaviors in choosing drinking yoghurt 5) to study the marketing communication mix that affected consumer behaviors in purchasing drinking yoghurt of Bangkok residents and 6) to explore the mettle of mind factors which influenced consumer behaviors towards buying drinking yoghurt of people in Bangkok Metropolitan. A sample was identified by a number of 400 people who reside in Bangkok Metropolitan. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1. The results indicated the majority of female consumers accounting for 62.50 percent. The age range from 31 to 40 was responsible for 42.70 percent. The bachelor’s degree holders comprised 59.80 percent. The employees working in the private companies were found 61 percent. As much as 66 percent of the sample remained unmarried and 31.50 percent of the people earned an average monthly income from 15001 to 20000 baht. 2. The marketing mix factors the marketing communication mix and mettle of mind factors were prioritized in a high level. The consumer buying behaviors were in a high level. 3. The increase of marketing mix factors including product price and place resulted in a higher level of drinking yoghurt buying behavior. 4. The marketing communication mix including advertising public relations and sales promotion increased the level of drinking yoghurt buying behavior. 5. The mettle of mind factors particularly in the aspect of lifestyle and personality stimulated a higher level of drinking yoghurt buying behavior. 6. People with different age occupation average monthly income and marital status had different drinking yoghurt buying behaviors with statistical significance at level .05 while different gender and educational background showed no differences of the buying behaviors.