This study aims to examine meanings and compare emotional words appeared in entertainment magazines. The study was carried out by synthesizing the content according to a definition framework on the meanings of emotional words by Rungthiwa Chatthanrasmi. That can be classified into 3 categories; emotional words expressing emotions and feelings of the speakers emotional words expressing desire and demand of the speakers and emotional words expressing perception and thought of the speakers. Data collected from movie magazines issued 914 year 9 Bang Ra Chan and issued 998 year 9 Wi Marn Mek Khala. The results found that there were 9 emotional words in Bang Ra Chan that expressed the speakers’ feelings; the emotions of dissatisfied surprised suspicious or inquiring loving frightened pitying annoying insulting and indignant. The results showed 18 emotional words in Wi Marn Mek Khala; frightened sarcastic surprised excited disliked dissatisfied suspicious or inquiring annoying blundering appreciated delightful discouraged indignant pitying distressed teasing being at ease and feeling sorry for the loss. Moreover there were the same emotional words appeared in both Bang Ra Chan and in Wi Marn Mek Khala expressing more than one meanings for example “Tho!!” (pitying annoying and frightened). There were also the emotional words used to express desire and demand of the speakers in Bang Ra Chan and Wi Marn Mek Khala that divided into 3 aspects. The first one was the word “Aow” in Bang Ra Chan and the word “Hei” in Wi Marn Mek Khala. The second one was the words that expressed getting attention the word “Hei” in Bang Ra Chan and the words “Chuay Duay” “Ah Ham” “Hei” in Wi Marn Mek Khala. The third one was the words expressing argument of the speakers as the followings “Aao” in Bang Ra Chan the words “Wei” “Aoi” “Hei” in Wi Marn Mek Khala. Also there were the same emotional words appeared in both Bang Ra Chan and in Wi Marn Mek Khala that conveyed more than one meanings on desire or demand of the speakers for example “Hei” expressing desire or demand getting attention and argument of the speakers. There were the same use and different use of the emotional words that expressed perception or thought of the speakers. The word that expressed the speakers’ perception in Bang Ra Chan was “Er”. The words that expressed the speakers’ perception in Wi Marn Mek Khala were “Aor” “Hm” “Um” “Er”. They both used the same emotional words “Er”.

This research was aimed to (1) study the emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields (2) study the relationship between emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields and (3) to study the influence of emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields. The survey data was collected by a questionnaire from 235 staff working at Rajamangala University of Technology Phra Nakhon. The data analysis relied on descriptive statistics to analyze the frequency and percentage for the general summary of the respondents. Average mean and standard deviation were applied to analyze the data on the level of emotional intelligence the awareness levels of the corporate support and the level of the organizational commitment. Pearsons product moment correlation coefficient was used for the first test and the multiple regression analysis for the second test. The research results were found that Rajamangala University of Technology Phra Nakhon staff’s emotional Intelligence and the support recognition were in high level in the overall. The hypothesis testing revealed the relationship of emotional intelligence the perceived organizational support and the commitment to the organization Rajamangala University of Technology Phra Nakhon staff in terms of norm was low as well as the emotional aspect. The lowest level was the staff persistence. In all commitment aspects the relationship between the overall perceived organizational support was positively related to their organizational commitment which were average concerning the aspects of emotion and persistence. Every aspect was related to the organizational commitment was accordingly positive. The analysis on emotional intelligence and perceived organizational support affected the commitment of Rajamangala University of Technology Phra Nakhon staff at the statistically significant at the 0.05: (1) it was found that psychologically the overall emotional intelligence did not affect organizational commitment (P = 0.065). The overall perceived organizational support had a psychological influence on the organizational commitment (P = 0.000) with B value of the perception of organizational support at 0.048 meaning that if the perceived support of the organization increases one unit of psychological commitment there will be. an increase of 0.048 persistence; (2) the commitment concerning the persistence revealed that the overall emotional intelligence did not influence the of organizational commitment (P = 0.445) and the overall perceived organizational support Influenced the organizational commitment with the persistence (P = 0.000) as the B value of the organizational support was 0.057 meaning that if the perception of the organization support increase for one unit the persistence will constantly increase at 0.057; (3) the organizational commitment relating to the norm aspect revealed the overall f emotional intelligence affected the organizational commitment (P =0.003) with the B value of the emotional intelligence at 0.015 meaning that if one unit of the emotional intelligence increases there will be 0.015 increase in the norm aspect. The overall perceived organizational support influenced the organizational commitment in the aspect of norm (P = 0.000) with the B value on the perception of organizational support of 0.059 meaning that if the perceived organizational support increases for a unit there will be an increase on the norm aspect at 0.059.

The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values emotional perceived values and trust on customer satisfaction; (3) To study the influence of trust and customer satisfaction on word-of-mouth; (4) To study the influence of trust and customer satisfaction on revisit and (5) To validate a causal relationship model of influence of price perceived values and emotional perceived values on trust customer satisfaction word-of-mouth and revisit of SF cinema city in Bangkok with empirical data. The variables in this investigation consisted of the following: price perceived values and emotional perceived values as the independent; trust and customer satisfaction as mediating variables; and word-of-mouth and revisit as a dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data from 520 customers of SF cinema city in Bangkok. Statistics used in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (2) = 288.293; Degree of freedom = 256; p-value = 0.081; Relative Chi-square (2/df) = 1.126; Goodness of Fit Index (GFI) = 0.965; Adjusted Goodness of Fit Index (AGFI) = 0.933; Comparative Fit Index (CFI) = 0.999; Standardized Root Mean Square Residual (SRMR) = 0.055 and Root Mean Square Error of Approximation (RMSEA) = 0.016. It was also found that (1) Price perceived value had a positive and direct influence on trust; (2) Emotional perceived value had a positive and direct influence on trust; (3) Price perceived value had a positive and direct influence on customer satisfaction; (4) Emotional perceived value had a positive and direct influence on customer satisfaction; (5) Trust had a positive and direct influence on customer satisfaction; (6) Trust had a positive and direct influence on word-of-mouth; (7) Trust had a positive and direct influence on Revisit; (8) Customer satisfaction had a positive and direct influence on word-of-mouth and (9) Customer satisfaction had a positive and direct influence on revisit. On the basis of these findings the researcher recommends that SF cinema city in Bangkok more fully focus on price perceived value and emotional perceived value to deepen the trust customer satisfaction word-of-mouth and revisit.

This research aimed to study and compare the Emotional Quotient (EQ) of the undergraduate students of the faculty of Liberal Arts Rajamangala University of Technology Pranakhon. The comparison was done with all aspects of the emotional quotient and also with each category within each aspect of them classifying according to variables determined such as the sex of the students the divisions of the students and their year of study. The samples were students in all four years and all of divisions of the faculty namely the Hotel Division the Tourism Division and the English for International Division. The data were collected in academic year 2013 and the research instrument was derived from the Emotional Quotient Evaluation Form of Department of Mental Health Ministry of Public Health which included three main aspects: the good aspect the smart aspect and the happy aspect. The data were analyzed with descriptive statistics and One-way ANOVA. The results were as follows: 1. The Emotional Quotient of the whole students was normal in all aspects. 2. The Emotional Quotient of the whole students was normal in each aspect: the good aspect the smart aspect and the happy aspect. 3. The Emotional Quotient of male students and that of female students were normal and not significantly different except the responsibility of female students which was significant at the level of 0.5. 4. The Emotional Quotient of the students from different divisions was normal and not significantly different. 5. The Emotional Quotient of the students who were in different academic year was normal in all aspects. However the Emotional Quotient of the first year students in self-controlling was higher than the others. It was found that the results of the students from different year were significant at the level of 0.5 but the result in the happy aspect was not significantly different.

This research is to study new technique method and pattern of tools which suit for Cerebral Palsy Children. It is also to support student in interesting amusement concentration in learning an activity of art. The nding was that the art supplies can support the development and practice the concentration of Cerebral Palsy Children. The activities of art therapy were designed and took to use in class by the teachers of art. These were divided into 3 types. The rst activity is low release paint and mean is 4.37. The second is high release paint and mean is 3.93.The last one is three layer of low release paint and mean is 4.34. Also the result of activities was high average- 4.21. The activities were use with 6 years up children who are average recognition which are able in understanding in listening. They are able to follow teachers but rather do it slowly. The teachers have to be slow and explain step by step for them. The method teaching was let students image and select colors which they like. Moreover they can choose equipment by themselves. Since there are various kinds of equipment which are form size of high and low release of paper students can learn the different kinds of surface. Painting use concentration in cognition of high and low gure; therefore students can spend more time to attend and concentrate with that than usual.