This research aims to study causal factors affecting the performance of the Thai fruit wholesaling. The objectives were to 1) study the level of focus on entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 2) to create and test the structural equation model of the entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 3) to study the direct effect and indirect effect of entrepreneurial orientation value creation and service innovation influencing the business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province. The sample group used in this research consisted of 600 Thai fruit wholesalers in Talaad Thai Khlong Nueng Subdistrict Khlong Luang District Pathum Thani Province. The instrument used for the data collection was a questionnaire using accidental sampling. Descriptive statistics such as frequency percentage mean standard deviation and inferential statistics such as correlation coefficient (r) and structural equation model (SEM) were used to evaluate the data. The research results revealed that the elements of the entrepreneurial orientation factors value creation service innovation and business performance were on average at the highest level. When testing the relationship between every element in the entrepreneurial orientation factor value creation service innovation and the business performance were found to have a statistically significant relationship. In the analysis of the structural equation model (SEM) it was found that service innovation was directly influenced by entrepreneurial orientation with a statistical significance of 0.01 with a coefficient of 0.877 and 77 percent of causal variables were predicted. The business performance was directly influenced by an entrepreneurial orientation value creation and service innovation with 0.92 -0.49 and 0.49 respectively indirectly influenced by entrepreneurial orientation with -0.064. The highest total effect on entrepreneurial orientation was 0.880. The entrepreneurial orientation and service innovation had a significant impact on business performance at 0.01 and had predictive coefficients of 78% and 85% respectively.

The purposes of this research were 1 ) to study the consumption behavior of local food in Koh Samui. 2 ) To study the levels of factors affecting the intention of local food consumption. 3) To compare personal factors to the intention of local food consumption and 4 ) To find out the correlation between local food consumption factors and the consumption intention. This study was conducted by mixed methods research.The sample consisted of a total of 400 Thai consumers who used to eat local food in Koh Samui and were selected by accidental sampling method. The results showed that 1) the consumption behavior of local food was mostly eaten alone. The top 3 local savory dishes in Koh Samui that the consumer used to eat were as follows: Moo Ko Yum Sarai Kor and Wai Kua. The sweet dishes were Kalamae Khanom Ko and Tho Won. The types of fruit were Lukfai Ka Luk Tho and Luk Kee Kwang. Popularly dined in Koh Samui at famous restaurants. Eat local food because of its unique taste. Family or relatives were influential in choosing the type of food. Local food was usually eaten at lunch and purchasing ingredients from the local community to prepare local dishes. 2) Factors affecting the Intention in term of food identity food quality attitude and convenience of finding local food were found to affect the intention to consume local food at the highest level. 3) Personal factors in terms of age average monthly income whether they were Koh Samui residents or not and whether they had different accommodation in Koh Samui were found to have a difference in their intention to consume local food at the statistically significant level of .05 and 4) factors of food unique food quality attitude and convenience of finding local food to eat were found to have correlation with the intention to consume local food in all variables by statistically significant at the .05 level.

The purposes of this research were 1) to study the personal student factors of a vocational certificate type of Home Economics Phetchaburi Vocational College 2) to study the importance and the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College 3) to study relationship between the personal factors and the importance of the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College. The sample used were 148 students who are studying in vocational certificate type of Home Economics Phetchaburi Vocational College. The instrument used in this thesis was questionnaire. The statistics based on the data analysis include percentage frequency values average standard deviation and Chi Square. Analysis of statistical data by a computer program. The results showed that 1) the personal student factors of a vocational certificate type of Home Economics Phetchaburi Vocational College were no effect for the decision to study in general. 2) the learners pay 7 sides attention to the study for a vocational certificate type of Home Economics Phetchaburi Vocational College in general were rated at high level. When considering each side it was found that every side was rated at high level. Shortage average form most to least is career the college environment learner development activities teachers curriculum and media materials and equipment that support teaching. 3) the relationship between respondents’ general information and decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College found that gender related with media materials and equipment that support teaching age related with college environment and field of study related with image of college is statistically significant at the 0.05 level. The relationship of grade point average (GPA) and revenue of learners per month didn’t relate 7 sides with the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College is statistically significant at the 0.05 level.

The objectives of this research were to 1 ) study the personal factors of food handlers in the canteen of the Ministry of Public Health Nonthaburi Province in the epidemic situation of coronavirus disease 2019. 2) Study the operations according to the food sanitation standards of food handlers. 3) Study the factors related to the performance of food handlers according to food sanitation standards. 4) Guidelines for solving problems in the work of food handlers according to food sanitation standards which the research area is in the canteen of the Ministry of Public Health Nonthaburi Province in the situation of the epidemic of coronavirus disease 2019. The research used a mixed method research consisting of a quantitative research using a sample of100 food handlers per restaurant and a qualitative research by interviewing 3 groups of food handlers. The statistics used in the data analysis were: frequency percentage mean chi-square and Pearson correlation. The results of the research showed that 1) the personal factors of the majority of food handlers 68.00 percent are female 37.00 percent aged between 41 - 50 years36.00 percent graduated from high school 42.00 percent with average monthly income between 10000 - 20000 baht 97.00 percent are Buddhists and most 27 percent are food handlers from rice and curry shops. 2) The food sanitation practices of food handlers in the coronavirus disease 2019 epidemic situation found that 65.00 percent of the workers performed according to sanitary principles at a very good level. 3)Factors related to the performance in accordance with food sanitation standards of food handlers in the epidemic situation of coronavirus disease 2019. The results of the study revealed that as for the personal factors of the restaurant type the leading factories the general knowledge of the coronavirus disease 2019 epidemic situation and knowledge of food sanitation in the epidemic situation of coronavirus disease 2019with contributing factors including the support of equipment to clean or prevent coronavirus disease 2019 from government agencies. Food handlers agencies courage participation in sanitation practices. They have also received training or advice from staff on how to behave in the midst of the coronavirus disease 2019 outbreak there was a statistically significant correlation at the .05 level. As for personal factors in terms of gender age education income and religion there are contributing factors such as the agency of food handlers campaigning or announcing measures to prevent the spread of the coronavirus disease 2019 and had been trained in food sanitation. There are additional factors such as having received food sanitation assessment during the coronavirus disease 2019 epidemic situation received a certificate for clean and safe restaurants to prevent COVIC-19 and 4) guidelines for solving problems in working in accordance with the rules of food sanitation standards of food handlers in the canteen of the Ministry of Public Health Nonthaburi Province in the situation of the coronavirus disease 2019 epidemic found that workshop sanitation training should be organized performance and personal hygiene assessments should be carried out. For public relations work there should be more communication channels additional measures on the part of service users and cleanliness including support for protective and cleaning equipment.

This research is intended to be used as a guideline for the study of decision making in choosing a skin aesthetic clinic. The study was conducted from a sample of 400 randomized sets. The instruments used were questionnaires. The data consisted of demographic characteristics including 26.8% males and 73.2% females 53.0% aged between 20-30 years 60.0% bachelors degree holders 37.3% an employee of a private company and 33.5% average monthly income of 20001 - 30000 baht. The results showed that the service marketing mix factors (7Ps) of skin aesthetic clinics including product or service price people or staff physical evidence and processes of service provision positively influent the decision to choose a skin aesthetic clinic. The results showed that the overall decision-making factors in choosing a skin aesthetic clinic service were averaged at 3.85 percent a high level. The highest aspect was the search for information followed by the problem awareness decision making and alternative assessment respectively.