This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.

The purposes of this special project were to media production for infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon and study the satisfaction to infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon by using the tool was online questionnaire to study the satisfaction of the general public towards infographic with 100 samples. Data analysis are frequency mean and standard deviation. Major findings were as followed: The mean score of content satisfaction were highly satisfied (𝑥̅=4.58). The mean score of presentation satisfaction were highly satisfied (𝑥̅=4.52).

The research objective is to analyze usage and exposure of the social media network of Faculty of mass communication technology. A user need of the social networking censorship is based on a survey research. Samples used in the study - teachers alumni and students within the faculty total number is 306 people. Sampling was started in a fiscal year of 2014 with Stratified Random Sampling method. Statistics are used to analyze the data values in percentage average and standard deviation for One-way ANOVA and t-test (LSD). A result of this research shows that based on the findings issues can debate as follows: A usage of devices for surfing network of social media the most of smart phones account for the social media network at home of the time spent - common period turnarounds 20:01 to 00:00 hrs. A representation of a daily usage on network of social media is 4-6 hours/day. Equivalent today-per-week using of social media networks is active online every day. The smart phone is in use at all times. Meanwhile the popular social media network daily user accounts from experienced in the use of social media networks. Most of the more than four years representational use for news/information perception. The most common tool of online social media network is Facebook. Faculty’s people a use of social media networks Facebook applications take into account essentially. The exposure of the social media network can be specifically considered as: the streaming information perception of the faculty’s network of social media is moderate. Considering the news that graduation ceremony in 2013 social interaction with the media is moderate. It is considering whether to press “Like” button on Facebook user’s expression from media relating to the Faculty is the highest. The use of social media within the network is moderate.

The objectives of this study were 1) to analyze the capability contributing to the competitive advantage 2) to synthesize the key performance indicator from the internal factors 3) to examine the level of competitive capability and 4) to develop the strategy to enhance the capability of competitive advantage in the faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. The samples used in the study included 71 interviewed stakeholders in the university and 400 survey participants. The findings pointed out as follows: (1) the strategy t enhance the competitive advantage were defined in five aspects: curriculum educational management personnel learning environment and image and alumni association (2) the level of competitive advantage was rated high in the following order: personnel educational management curriculum and image and alumni association. The learning environment was also in high level.

The objectives of the research to gain an understanding of satisfaction feedbacks and needs of the users of knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon as well as to develop a proper knowledge management website. This research is a survey-based research which questionnaires are used as research tools. The research sampling consists of 256 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA LSD chi-square and multiple regression analysis. The research findings are as follow: 1. Different demographics of the target group do not make much difference in satisfaction level. Factors such as sex status within the faculty age education monthly income and communication devices used do not effect user satisfaction. This fact does not correspond with our assumption. However there are some aspects that coincide statistically with our other assumptions for example age effects satisfaction level of website design while education effects satisfaction level of data utilization. 2. The access of knowledge management website is related to the utilization satisfaction. The relationship can be explained as follow: The access frequency of the Faculty of Mass Communication Technology’s knowledge management website has the maximum correlations of 10 while picture has 4 correlations which are device used for website access internet usage location usage time and access frequency of the website. Feedbacks and needs for website development has the maximum correlations of 4 in term of access frequency. In-depth knowledge has the maximum correlations of 2 in term of website development which are internet usage experience and access of knowledge management website. 3. Knowledge of the target group relates to the satisfaction feedbacks and needs of the knowledge management website development which can be explained as follow: Opinions and satisfaction in knowledge management site • Best Equation y = 1.457 +0.332 (faculty knowledge) +0.259 (knowledge attention) • Standard Equation ZY = 0.346 Z(faculty knowledge) + 0.264 Z(knowledge attention) Opinions and needs in the development of knowledge management site • Best Equation y = 1.391 +0.379 (faculty Knowledge) +0.235 (knowledge attention) • Standard Equation ZY = 0.386 Z(faculty knowledge) + 0.234 Z(knowledge attention)