Consumer Rights in Herbal Cosmetics under online Shopping aimed for study 1) demographic factors 2) electronic marketing strategies 3) consumer right that affected to online buying of herbal cosmetics. Samples were drawn from Bangkok metropolitan followed Taro Yamanae (1967) formular with 386 samplings from 5666264 population. This research performed under survey method collecting and analyzing using statistical program with frequency percentage mean. Analytical relation of its data using T-tests one-way ANAVA correlation Spearman rho’s test with 0.05 significant level and 95 percent confidence interval. The results are 1) demographic factors are such as gender age occupation and income affected to online buying of herbal cosmetics 2) electronics marketing factors are such as; services sales promotion privacy affect to online buying of herbal cosmetics in moderate level while product price place marketing promotion security community status sales promotion affect to online buying in low and lower level. The over pricing reading review before buying and standard product certified do not affect to online buying herbal cosmetics 3) consumer right in the right to receive precise news the right to be safe the right to be compensate affect to buying in moderate level while the right of freedom in choosing product affect to buying in low level of buying of herbal cosmetics.

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.