จำนวน Repository ( 4 )
การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี
Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65
แนวทางการพัฒนาการมีส่วนร่วมของชุมชนในการการจัดการท่องเที่ยว ชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี
The purposes of this study were 1) Study the participation of the community in tourism development. 2)To know the problems and obstacles in community participation in tourism development. 3)Guidelines for the development of community participation in tourism management Cultural Tourism Community of Old Town by the Phetchaburi River. The instruments used of the study was in-depth interviews with key informants 12 people. The research findings were as follows: Cultural Tourism Community of Old Town by the Phetchaburi River participate in decision making operation benefit and participate in the evaluation of tourism management. Problems and obstacles to community participation: downtime in sync disagreement participation. Guidelines for the development of community participation in tourism management: community participation give precedence to the people in the community emphasis on working according to plan know how to solve problems for development.
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.
การพัฒนาแหล่งท่องเที่ยวเชิงประวัติศาสตร์อย่างยั่งยืน อำเภอสรรคบุรี จังหวัดชัยนาท
This research aimed to study participation of the community and development guidelines of historical tourism of Historical site in Sankaburi District Chainat Province. 350 local people in the community.A questionnaire was used as a research instrument. The statistics used for analyzing data were percentage mean and standard deviation. The results revealed that most the local people were male ages 20 –30 years old. Their education backgrounds were Bachelor’s degree. Their occupations were private companies/business owners. The average of revenue lower than 5000 baht per month. The results of the level of participation of the community sustainable tourism development with the participation of the community as a whole is moderate. Considering it was found that the monitoring and evaluation with the average level. The side with the highest average. He is involved in the care of the cost of the activities / attractions of the community. Most important followed by the field of ideas. By having the opportunity to comment on the meeting. The most important is the subsequent joint decision. By having the opportunity to vote on the participants to plan tourism development. The most important And the Co-operative by following the rules or measures to maintain the attraction. The most important