The objectives of this research are: (1) to study the demographic factors that influence decision making in buying home appliances through the Shopee application of generation X (2) to study how the marketing mix such as product price place promotion influences the buying decision of home appliances through Shopee application of generation X. The 400 samples were drawn from 10 districts in Ratchaburi province using the convenient sampling method statistics analysis done under 95 percent confidence interval with significant level 0.05. The results show that: (1) demographic factors like gender age and income affected consumer buying. Education and occupation did not affect the consumers’ buying decisions. (2) Product price place promotion affected the buying decisions of home appliances through the Shopee application of generation X in Ratchaburi province. The Regression Analysis using R2 was applied to determine the relationship between marketing mix and problem recognition information findings alternative assessment consumer decision making and reaction after buying. The R2 are 0.62 0.53 0.59 0.58 and 0.62 respectively. The consumer problem recognition and response after buying are higher in the relationship of R2. In conclusion the consumer buying decisions of home appliances through the Shopee application are related to the marketing mix problem recognition and the reaction after buying.

The objectives of the research were: 1) to transfer technology of household products and souvenirs for increasing value of textile waste and 2) to evaluate the result of this technology transfer. The instruments to evaluate the opinions and the pre and post knowledge of the participants were created together with the follow-up survey. The data were analyzed by frequency percentage mean and standard deviation. The technology transfer was held during June 21st – 22nd 2014 to 30 participants obtained by accidental sampling. The participants applied to attend the technology transfer program at Baan Dong Dang fabric waste group Roi Et province. The transferred programs were box shoe hat and decorative flower making from textile waste. The selected programs were from the research study in 2013 entitled Increasing Value of Textile Waste by Making Household Products and Souvenirs. The study found that the result of this technology transfer was satisfied in the benefit of the program at the highest level (66.88%) and at high level (33.83%). The content management trainers and benefit of the programs were rated at the highest level of satisfaction (M = 4.59). The post-test revealed that the participants gained more knowledge at statistically significant level 0.05. The participants can make use of the programs 100 percent in applying the knowledge into new innovation creating career using the products in daily routine to save the daily expenses and transferring the knowledge to schools in the community