จำนวน Repository ( 2 )

การพัฒนาธุรกิจโฮมสเตย์อย่างยั่งยืนตามแนวปรัชญาเศรษฐกิจพอเพียง จังหวัดสมุทรสงคราม
การพัฒนาธุรกิจโฮมสเตย์อย่างยั่งยืนตามแนวปรัชญาเศรษฐกิจพอเพียง จังหวัดสมุทรสงคราม

This study aimed to develop a homestay village for environmental conservation services. The study divided into 2 stages. The first stage was to study and survey general information and operations of the homestay villages for conservation tourism services. The second stage was to develop the homestay village for environmental conservation tourism services. The mixed methods were employed. The major findings revealed the following: 1. The developed homestay village for environmental conservation tourism services had 6 component’s: (1) Survey a study of document survey of community environment and tourism resources ; (2) Operation planning operation publicizing information to the village people organizing a training on an environmental conservation ; (3) Organization Setting; (4) Relations ; (5) Service welcoming to tourists tourists activities and nearby tourist activities ; and (6) Evolution assessing within the homestays and requesting for evolution from the Tourism Authority of Thailand. In confusion the developed homestay village for environmental conservation tourism services could develop knowledge attitude and behaviors in environmental conservation of the people with homestay service experiences. These people had awareness and responsibility in sustainably environmental conservation in the future.

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การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์
การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์

The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale Method sale Public relations Value added community culture product and Administrating home stay sector.

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