The objectives of this research are: (1) to study the demographic factors that influence decision making in buying home appliances through the Shopee application of generation X (2) to study how the marketing mix such as product price place promotion influences the buying decision of home appliances through Shopee application of generation X. The 400 samples were drawn from 10 districts in Ratchaburi province using the convenient sampling method statistics analysis done under 95 percent confidence interval with significant level 0.05. The results show that: (1) demographic factors like gender age and income affected consumer buying. Education and occupation did not affect the consumers’ buying decisions. (2) Product price place promotion affected the buying decisions of home appliances through the Shopee application of generation X in Ratchaburi province. The Regression Analysis using R2 was applied to determine the relationship between marketing mix and problem recognition information findings alternative assessment consumer decision making and reaction after buying. The R2 are 0.62 0.53 0.59 0.58 and 0.62 respectively. The consumer problem recognition and response after buying are higher in the relationship of R2. In conclusion the consumer buying decisions of home appliances through the Shopee application are related to the marketing mix problem recognition and the reaction after buying.

The design and development of furniture products from hand-stitched to enhance local craftsmanship to a local level Of Baan Tham Mueang Cooperative Women Group Cho Hae Muang phrae Phrae. The objective is to study the theory about identity and identity of Phrae Province Study wisdom hand-stitched production process Of the Tham Muang Cooperative Womens Group Cho Hae Subdistrict Mueang District Phrae Province as well as developing and promoting the design of hand-woven products in accordance with the design guidelines. And upgrade to the international standard in the present time and to design and develop products from hand-made cloth to have the identity and identity of Phrae and industrial standards The research was conducted by collecting basic information by reviewing literature documents concepts and theories as a guideline for creating a research framework. The creation of variables indicators and research guidelines with concepts theories and research related to this study. To survey the area of Tham Mueang Cooperative Women Group Cho Hae Subdistrict Mueang District Phrae Province to use as a case study To study design variables through the physical characteristics of the product design from hand-stitched. The researcher therefore uses a specific sample selection method. By selecting groups that have qualifications that cause recognition of furniture product designs from hand-woven fabrics And choose a sample group To represent a group of users and product designers By using a simple random sampling method consisting of 100 people. The researcher used the quota sampling method to obtain the characteristics of the sample that wanted to communicate their identity and identity. Of Phrae Province In the analysis of evaluation of consumer satisfaction with furniture sets from hand-woven fabrics To upgrade the craftsmanship that is local to the international level Of Ban Tham Mueang Women Cooperative Group Cho Hae Subdistrict MueangDistrict Phrae Province In overall consumers are satisfied with the product at a good level

This research studies the basic project design and development of products from decorative Mauhom fabric. To environmental sustainability Of fabric form of the Mauhom store Thung Hong Phrae which aims to study theories about the identity and the identity of the province and the study of wisdom. The fabric Mauhom store Thung Hong Phrae to develop and promote products from decorative pots rag Horm waste from sewing. Environmental sustainability Of fabric stores Mauhom fabric Ban Thung Hong Phrae and product design and development from a Mauhom fabric the identity and the identity of the province. And industry standard The usable in everyday life. And export to the international market have had to carry out research by gathering information by reviewing the documents literary theory to guide the creation of the research. Creating a variable indicators include guidelines for conducting research on theory and research-related education. Explore the area of the store. And the manufacture of products from fabric scraps leftover Mauhom fabric. Ban Thung Hong Phrae Province as a case study. The variables in the design of the physical characteristics of the product design fabric Mauhom. The researchers then used the method of segmenting specific examples. Characterized by a separate group of qualified individuals who make a difference in the perception of the product form a decorative Mauhom fabric of the media reflects the uniqueness and identity. Phrae by a combination of modern style to modern design. And selecting a sample To find a representative sample of both groups. The group has a background in art to represent a group of 100 people who have been in the arts. The sampling in this group were selected using simple random sampling (Simple Random Sampling) by selecting a sample of students in the field of design. Then using a table of random numbers The sample has reached the required number. And that there is no basis for artistic research of 100 people by means of random sampling quota (Quota Sampling) to obtain the desired characteristics of the sample. Then accidental sampling (Accidental Sampling) to the full amount required at the point of data collection. The result is Both male and female respondents with a similar number. Most are employed an average age of 32 years the average income of 28000 baht respondents currently use a product developed by a very small Mauhom. Use some products Since the majority opinion that products from fabric pot without conventional Horm beautiful. And see if the product from a Mauhom is designed to provide a decorative functional and modern style more. Demand for products with a decorative fabric production. Doormat or in a furnished room. Lamps and picture frames from the dye pot Horm is patterned and multicolored rag has to be fabricated into various forms. And a bag of chips led by versatile tie dye pot comes Horm. Respondents commented on the color component to fall but the colors are appropriate in the design and development of products from fabric Mauhom. Opinion that the design of decorative fabric Hom pot should have a fabric material. And metal components Treatment should be decorated with embroidered and decorated by hand. Using stainless steel and wood structure. Designed to resemble the geometry to facilitate the production and standard shapes can be used to fine finishing to finishing it. Contemporary style designed to have an opinion of consumers and manufacturers are of the opinion that it is in the same form in the product. The variance from the Statistical Product 1 has different products and 2 are different products 3 products including the two have differences with 3 significant at 0.05 number. 3. Topics include the right shape the right of patterned woven from dyed. The suitability of the paint used on the products one is different with 2nd and 3rd. Significant at 0.05 Number 1 are beautiful and there is a difference of 3 topics including the appropriateness of the portion size the appropriateness of the materials used as components the appropriate functional analysis assessment. satisfaction of consumers with products of home furnishings. From a pot of fabric stores Mauhom Ban Thung Hong pot Phrae seen that overall consumer satisfaction with the product is quite good. The analysis assessed consumer satisfaction with products decorative fabric Mauhom. Shows that overall consumer satisfaction with the product is quite good. The clause in the satisfaction level of all products as well.