This research is intended 1) to study situation and trend of merit-based incentives development of Thai film business for promoting creative economy. 2) to present developing innovation model of merit-based incentives in Thai film business for promoting creative economy. The key informants consisted of the public department and relevance to Thai film business groups. The entrepreneur in Thai film business and relevance business including related to Thai film business in ASEAN groups intellectual persons and marketers; 17 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving three-round questionaires as a research instrument. The descriptive statistics including median interquartile range (IR) for desired agreement and consensus answer of key informants. The research result found that: 1. In the first objective consisted of 1.1 To set up the film industry development institution in promoting merit-based incentives in Thai film business for promoting creative economy. 1.2 To create strategic development on film production to building potential and competitiveness world class in promoting merit-based incentives in Thai film business for promoting creative economy. 1.3 To create strategic promotion on inbound and outbound market in promoting merit-based incentives in Thai film business for promoting creative economy. 1.4 To create strategic promotion on private sector in film education development on supported promoting merit-based incentives in Thai film business for promoting creative economy. 1.5 To create strategic promotion and development to Thai film art preserve on supported merit-based incentives in Thai film business for promoting creative economy. 2. In the second objective from the above research finding & led to the presentation model approach in innovative developing model on merit-based incentives in Thai film business for promoting creative economy as follows; to set up the film industry development institution on supported merit-based incentives in Thai film business for promoting creative economy must in the patterns of public organization in leading to 4 post strategic concerned to strategic promotion on film and video industry. It as to proceed value creation on creative economy development by using content leading marketing and to establishing Thainess popular culture through media practicing for world connectivity could led to Thai film acceptance.

The purpose of this independent study was to investigate factors influencing motivation of Thai tourists visiting Black Sand Beach Laem Ngop District Trat Province. The samples used in this study were 400 Thai tourists who came to visit at Black Sand Beach Laem Ngop District Trat Province. The research instrument was a questionnaire to collect data which were analyzed through frequency percentage average values standard deviation t-test and F-test (One Way ANOVA). The study result indicated that there were more male tourists traveling to Black Sand Beach Laem Ngop District Trat than female. Most of them were single and 21-30 years old earning 15000-30000 baht per month. They lived in other central provinces rather than Bangkok and habitually traveled with the families once or twice. They obtained information from the internet and came for leisure activities that had attractively motivated them to find the adventure visit the natural tourist attractions which were friendly and quiet. In conclusion Thai tourists differed in terms of their demographic characteristics such as gender age occupation income educational level residence and status at the 0.05 level of significance; however their traveling motivation was insignificantly different

The research was aimed at studying 1) work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand 2) the influence of work motivation and self-development towards work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand and 3) guidelines for improving work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand. The questionnaires were constructed as a research tool with content validity and reliability for collecting information from 997 accountants working for the companies registered in the Stock Exchange of Thailand. The data was statistically analyzed by SPSS version 16.0 and AMOS version 6.0 with frequency distribution percentage arithmetic mean standard deviation and structural equation model analysis: SEM. The research findings indicated that the accountants in the sample group had maintenance and motivator factors in their work motivation at high level (  =3.56) and they also had professional emotional and physical development in their self-development at high level while their social development was at moderate level. Totally it said the self-development was at high level (  =3.60) and the work efficiency was 60.31%. The urgent guidelines for improving work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand were setting more appropriate working environment such as temperature brightness smell noise cleanliness safety furniture and office supplies. Furthermore the influence of maintenance and motivator factors in the work motivation and self-development had casual relationship with work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand at a statistical significance of the 0.05 and had ability to predict at good level and acceptably because the square multiple orrelation was 87.6% which its acceptance was 40% up presented by structural equation model analysis: SEM as follow: SeD = 0.070 MaF + 0.723* MoF; R2 = 0.528 WE = 0.340* MaF + 0.746* MoF+ 0.450* SeD; R2 = 0.876