The purpose of this study was to study and compare good citizenship characteristics of undergraduate of Rajamangala University of Technology Phra Nakhon in 4 aspects: ethics social economy and politics. The undergraduates were classified by gender academic years faculties and achievement. The samples in this research were 389 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 60 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Good citizenship characteristics of undergraduates all aspects were in relatively high levels that ethics was the highest politics was in the lowest rank. 2. There was significant difference for good citizenship characteristics of undergraduates at the 0.05 level among undergraduates in different gender different academic years different faculties and different achievement.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

The purpose of this study was to study and compare knowledge and perspective of undergraduates towards personal financial management in 4 aspects: income spending saving and investment. The undergraduates were classified by gender academic years major subjects monthly income sources of income and parent’s occupation. The samples in this research were 1419 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 98 item questionnaires of rating scales and test was used as the research instrument. percentage mean standard deviation t - test for independent sample F – test Scheffe’s test and Pearson product-moment correlation analysis were statistical method to analyze data. The results were as follows: 1. Knowledge about personal financial management of undergraduates all aspects were in moderate levels that income was the highest while spending and saving was in the lowest rank. 2. Perspective about personal financial management of undergraduates all aspects were in moderate levels that income was the highest while saving and spending was in the lowest rank. 3. There was significant difference for knowledge about personal financial management of undergraduates at the 0.05 level among undergraduates in different gender different academic years different major subjects different monthly income different sources of income and different parent’s occupation. 4. There was significant difference for perspective about personal financial management of undergraduates at the 0.05 level among undergraduates in different gender different academic years different major subjects different monthly income different sources of income and different parent’s occupation. 5. Knowledge about personal financial management of students was positive correlate with perspective about personal financial management of students with statistically significant at 0.01 level.