จำนวน Repository ( 3 )

กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม

This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.

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กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม

This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.

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ความต้องการเปิดหลักสูตรปริญญาโท คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ความต้องการเปิดหลักสูตรปริญญาโท คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research aims to study the need to open Master’s Degree Faculty of Liberal Arts Rajmangala University of Tehnology Phranakorn and to advise the management of Master’s Degree Program. This study applied a mixed method (a quantitative and qualitative research design). Data were collected by questionnaires and interviewed questions from two groups of participants. The first group comes from 300 participants who graduated in Social Science field interested people and Master’s Degree in Faculty of Liberal Arts stakeholders. The other is from 18 participants who are lecturers knowledgeable and skilled people in English Literacy and from Tourism and Hotel Business sectors. It was found that: 1. All participants preferred Independent Studies which study 30 credits in compulsory and elected subjects and 6 credits in independent study subject to Research Program. Participants in Tourism Major credited on in class lecture procedure and preferred single major program while participants in Hotel and English Major chose outside university and international lecturers and integrated subjects program. 2. Participants in Tourism preferred such curriculum structure 12/6 credits of Thesis or IS 21 credits of Compulsory Subject and 3/9 credits of Elected Subject. Participants in Hotel and Tourism Major agreed to have paper examination to enter to the degree rather than other processes and chose twilight course to study however participants in English Major preferred considering candidate experiences and supported to study on the weekends. 3. Participants in Tourism admired the whole course payment while the others preferred scholarship for conducting the research. When asking about advantages of the programs participants from the interview agreed that they are essential in improving work lives. The researchers also found that the number and the qualification of lecturers responsible for each program are not suitable to open the degree. They have to be merged such as Tourism and Hotel.

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