จำนวน Repository ( 2 )
การศึกษารูปแบบการใช้ชีวิตของนักศึกษาคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aims to study students’ lifestyles at the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. Their lifestyles were studied in 4 aspects: education social activity and expense. The representative students were selected from the total 310 students that enrolled in the first semester of 2554 academic year. The sampling number was proportioned based on gender and major subjects. The used research tool was questionnaires. The obtained data was then analyzed statistically including mean standard deviation t-test value and variance following the One-Way ANOVA. It was found that the students have their lifestyles and expenses in the moderate level. Compared between male and female their lifestyles in terms of education social and activity are different significantly whereas their expense is not. Similar to the gender parameter students from different major subjects have different lifestyles in terms of education social and activity but they have the same styles in term of expense.
รูปแบบฐานวิถีชีวิตใหม่ในการเลือกซืผู้บริโภคในเขตกรุงเทพมหานคร ภายหลังสถานการณ์ระบาดของโรคติดเชื้อไวรัสโคโรนาสายพันธุ์ใหม่ 2019 (COVID-19)
The purposes of this research were to 1) investigate personal factors of consumers in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) 2) study information awareness in the widespread Coronavirus 2019 (COVID-19) 3) find out the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) epidemic 4) study the relationship between personal factors and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) and 5) examine the relationship between information awareness of the Coronavirus 2019 (COVID-19) outbreak and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) outbreak. The sample was 400 consumers in Bangkok who were selected by stratified sampling. The research instrument used in this study was the questionnaire. The statistical analysis used in this study included frequency percentage means and chi square. The results of the study were as follows: 1) for personal factors of consumers in Bangkok most of them were female (222 participants) whose ages ranged from 20-30 years old. Their education was lower than bachelors level. Their occupations were company employees/private employees with an average income from 10001 to 20000 baht per month. 2) Regarding the awareness of the Coronavirus 2019 (COVID-19) pandemic the results showed that most of the consumers received main sourcesof information from the Ministry of Public Health family members and television channel. 3) In addition to the new normal style of purchasing food options the results reported that most consumers preliminary examined their readiness health check before going out to buy or use any services. The majority of consumers selected restaurants in the department stores buying a la carte for example meat rice and curry fried chicken bakery products instant noodles frozen meats and various Thai desserts. These consumers spending money less than 500 baht bought these products by themselves and making their own decisions. 4) Personal factors including gender and education level were correlated with the new normal style of consumers’behaviors in foods purchasing option with statistically significant at the .05 level. 5) For the outbreak information sources the informants reported that the widespread Coronavirus 2019 (COVID-19) was correlated to the new normal style of consumers’ behaviors in food purchasing options with statistically significant at the .05 level.