The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

The rapid development of Information and communication Technology and the growth of Internet of Things concept accelerate the transformation of marketing environment into the era of marketing 4.0 In this era the market becomes more inclusive horizontal and social-oriented. Social media eliminate geographic and demographic barriers enabling people to connect and communicate limitlessly. Customers communicate more with each other and their decision-making process rely more on social trends. The access to wider range of news and information increases customers’ choices of purchasing and bargaining power which directly affects retailers who target the end users. The objective of this article is to review related literatures in order to study the suitability of the Omni channel retailing concept to the retail business in 4.0 marketing era. The result of this study suggests that the suitable approach for retail businesses is to do the Omni Channel retailing a multi-channel distribution approach using interconnect data and operating systems. Through this seamless channel of distribution approach customers can enjoy fast and convenient shopping experiences that suit their lifestyles as well as the customized services that increase the level engagement between customers and retailers resulting in the continuous growth of the retailing business.

The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs (2) to study aspect of fans to Air Force Club’s image (3) to compare demographic characteristics with Air Force Club’s image and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency percentage arithmetic mean (􀝔􀒧) and standard deviation (S.D.) statistics used for hypothesis testing include t-test one-way analysis of variance and Pearson Product Moment Correlation Coefficient. The study presented the following results:Demographic Fans’Air Force Club were males (78.50%) ages between 25-34 (42.00%) government/stage enterprises occupation (42.75%) average monthly income between 20001-30000 baht (33.00%) marital status (48.30%) and lower than bachelor degree (82.50%) Demographic Air Force Club Fans from the middle class get news updates about the league from IMC social media television broadcast and radio reports. The fans are generally concerned about the league’s game results club’s news and information league’s schedule and result of drawing lots. Demographic Air Force Club Fans play a big role in bringing the image of Air Force Club in high level. The hypothesis testing showed that different occupation average monthly income and marital status of fans’ Air Force Clubhad statistically significant differences at the level of .05 on Air Force Club’s image. On the contrary difference in gender age education had no statistical significance for their Air Force Club’s image. The IMC of Air Force Club showed correlation with Air Force Club’s imageatstatistical significance .05that was three channelsincluding television broadcastingmedia radio broadcasting media and printed media.