The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.

Health Tourism is Thailand’s strategic plan for promoting as a hub of Asia or to be a Medical Hub since 2004 categorized into four groups: Medical Services health promotion services traditional medical services health and herbal products. Health services have continuing growth so this research studied on futurist scenario focused on promoting health agencies toward foreigners. This research aimed for 1) study push and pill factors that influence for medical tourism medical services health services health and herbal medicine follow by international standard 2) study of medical tourism medical services health services health and herbal medicine follow by international standard 3) synthesize a pattern pulled push and pull factors that affect medical tourism and healthcare services sectors. Data collection using Delphi and EDFR (Ethnographic Delphi Futures Research) results can perform a scenario to execute for marketing strategy for the Health agencies in Bangkok. The results are Thai medical services provide impressive services with reasonable price which are attracted to tourist. The pattern of services hospital should include integrate full services applied local wisdom of herb wisdom of herb while cure patient for being fully Thai traditional services. All services provided should publicize to foreigner clearly in positioning of Thai health services. Reduce restrictions that obstruct services and in order to prevent therapists shifting to other countries. Hospital may combine beauty services along with health services and state that clearly in its product positioning.

This research aims for 1) study factors of producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 2) study the factor level of the producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 3) analyze producer that affects to SME Thai herbal skincare market in Bangkok metropolitan. The 381 samples using for this study were randomized from 57635.18 population in Bangkok calculated according to the Krejcie and Morgan statistics while research instrument was questionnaire for data collection. Frequency percentage mean deviation and Canonical correlation techniques were using for analyzed data. The results of this study were as: 1) Producer factors have highly affected to SME Thai herbal skincare market in Bangkok metropolitan 2) levels of producer factors have affected to SME Thai herbal skincare market in Bangkok metropolitan in moderate range 3) the analysis of producer factors have moderate affected to SME Thai herbal skincare in Bangkok metropolitan.

The objectives of this research were to 1) study perceived problems of students for educational management of Business Administration Faculty Rajamangala University of Technology Phranakhon 2) compare perceived problems of students for educational management classified by gender students year and field of study and 3) study needs of students for educational management of Business Administration Faculty. The sample studied were 341 undergraduate students selected by proportional stratified random sampling categorized by students year of study and simple random sampling was also used. The data was collected through questionnaires constructed by researcher. The statistics used for data analysis were mean standard deviation one way analysis of variance and Scheffes multiple comparison method. The results were as follows: 1.Problems concerning instructors content of study and method of teaching were less perceived by students. Evaluation and measurement teaching and learning management infrastructure concerns and instructional media and instruments were perceived as problems at intermediate level. 2.Students from different year and field of study and from different gender had statistically difference of perceived problems for educational management. 3.The highest needs for educational management concerning instructor aspect was love and understanding from teachers. Regarding the aspects of study contents method of teaching evaluation and measurement and teaching -learning management the highest needs were applying knowledge using an interesting instructional media evaluating according to contents organizing suitable study schedule of each term respectively. Enough and clean toilets as well as enough educational equipments were the highest needs for the aspects of infrastructure and educational media and instrument respectively.

This survey was conducted from 480 samples that were randomly conducted by typical sampling method. Data were collected by using Influence of Marketing sociological factors and attitudes have towards influencing the buying decision of Sufficiency Economic books. questionnaires. The result of this research found that: Marketing factors have effects upon buying decision of sufficiency economic books with factors such as product price place promotion have effect in decision making of buying sufficiency economic book at 0.05 significance level. Sociological factors also show influence in buying sufficiency economic books with attributes such as family values source of news social class and social values affecting decision of buying sufficiency economic books at significant level 0.05. Attitudes relative effects on buying sufficiency economic books decision making can be segregated into different interest groups. Only attitudes of the group who have heard or aware and the group of applied of concept of sufficiency economy philosophy have no effect on their buying decision. In the group who understand the philosophy attitudes shows no effect towards their buying decision. Lastly in the group who understand the philosophy the outcome shows no relevance on their buying decision. Highly educated group with post graduate studies attitudes have tendency to think that sufficiency economic philosophy tend constraint progress. The higher age group showed limited interest to sufficiency economic philosophy.