The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Ecotourism behaviors of Thai and foreign travels in Bang Kachao Community Phra pradaeng District Samut Prakan Province. The sampling consists of 400 tourists. The method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and Pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were ecological tourists of female gender was bigger number than male gender. These people were age range was 21-30 years bachelor degree. As for profession employees in the private sector were the highest rate followed by students. The average monthly income was ranging from 15000 – 20000 baht. In the ecotourism behavior the objective tourism was leisure time and most were accompanied by friends about 2 – 3 people. The highest rate of traveling mode was by private car 3 – 4 times per years. Most tourists of perception are television media and their desire go to ecotourism at the Bang Kachao Community again. In their eco-tourists view tourism in service sector was the highest level tourism in price was suitable for the worth price that ecotourists paid in the highest level tourism in place was suitable for the ecotourism place ranked highest level tourism in promotion was average. Besides tourism in atmosphere and convenience ranked highest level tourism in staff and number of staff were average. The factors which influenced different tourism behaviors were categorized on following aspect 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. Trip duration based on nationality education level profession and income. 6. Accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector